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History

The Daisy doll was created as a premium for selling subscriptions to the Ladies Home Journal in 1911.  For 3 subscriptions plus $4.50 you could order a Daisy doll. This campaign was a huge success!  Originally 5,000 dolls were ordered. When the campaign was ended 26,000 dolls had been ordered and distributed!

Below are the pages from the Ladies Home Journal relating to Daisy. By clicking on the picture it will take you to a larger picture where you can read the text. These are large files so be forewarned.

 

 

March 15, 1911

 

 

 

 

 

 

 

 

 

 

 

 

 

April 15, 1911

 

 

 

 

 

 

 

 

 

 

 

 

 

June 1911

 

 

 

 

 

 

 

 

 

 

 

 

 

October 1911

 

 

 

 

 

 

 

 

 

 

 

 

December 1911