Ethics are system of accepted belief based on morals which control the behavior. Potential problems with new technologies are generally due to privacy, piracy, security, and equality. Although students may know right from wrong in general terms, it is false to assume that such understanding translates into new technological territory. Educational leaders understand the social, legal, and ethical issues related to technology and model responsible decision-making related to these issues. They must:

• Ensure equity of access to technology resources that enable and empower all learners and educators.
• Identify, communicate, model, and enforce social, legal, and ethical practices to promote responsible use of technology.
• Promote and enforce privacy, security, and online safety related to the use of technology.
• Promote and enforce environmentally safe and healthy practices in the use of technology.
• Participate in the development of policies that clearly enforce copyright law and assign ownership of intellectual property developed with district resources.

On the other hand many people feel that they have a right to know what is being done with data about their name, browsing habits or email address. Some find the direct marketing techniques it is used to support offensive or annoying, while others fear that sensitive, potentially inaccurate, insecurely stored or sold information has the potential for more sinister uses. Responsible, ethical Internet businesses are developing self-regulation privacy policies. A good privacy policy needs to cover at least the following areas:

• Notice and Disclosure: Tell your customers what information you are collecting about them and what you will be doing with the information.
• Consent: Give users a choice in whether information is collected about them or not. Also give them the opportunity to opt out of having their personal information saved for further use or sold.
• Security: Individually identifiable, personal information should be stored in a secure manner. If the information is being sold to third parties, it.

Other legal issues include the choice of law and jurisdiction, problems with advertising directed to children, fraud of credit repair schemes, pyramid scams and use of deep linking to bypass the advertisements on the home page of a linked site.