Hello Kitty gets freaky with Gundam
Bandai, Sanrio in 10 Bln Yen Character Venture, Nikkei Says
July 2 (Bloomberg) -- Bandai Co., Japan's largest toymaker, agreed to work with Sanrio Co., the maker of Hello Kitty goods, to license character products with a target of 1 billion yen ($9.2 million) in sales in the first year...Tokyo-based Bandai, which makes game software and Gundam, Digimon and Power Ranger character goods plans to increase sales this year by expanding its toy line to target young girls as well as boys....