Whistle originated in the midwest, by Silvester Jones, very popular in the 20s. Jones introduced Vess flavors around 1927, using letters from his name as the product's name. There was a change of ownership because of bankruptcy during the depression, but Whistle continued on. Paper label bottles of the teens and early 20s were followed by an unusual embossed pinch bottle in the mid-20s. Around 1938, ACL bottles, as well as the Whistle Elves were introduced and were around until the
early 50s. Interesting cardboard signs, die-cuts, bottle displays and a beautiful wood and masonite cutout clock are among the most sought after collectibles.
In 1935, the new company introduced Cleo Cola, named after the owner's favorite cigar and featured Cleopatra as a trademark. Cleo Cola advertising is classic soda pop memorabilia and is very sought after by collectors. Beautiful paper label and ACL bottles as well as some attractive tin and cardboard signs are to be found.
Top: Whistle Embossed Tin Sign. 6" X 9" Approx 1930.