Fact 1: Readers judge books by their back cover blurbs just as they might a cover.
Fact 2: Authors and publishers want them to! To have a reader judge a book by its back cover blurb is our goal.
The only problem with this is that we want readers to judge our books to be worthy of taking the risk of buying and reading it, not the opposite. For that very reason, an *effectively good* back cover blurb is absolutely crucial to our success. Let's define our terms before we go any further. An effectively good blurb either is effectively good in making a reader open the book or it's not. That's the bottom line, and all that matters. A blurb can be good and not effective, or effective and not good, but either it's both or it won't work. End of story. (That could be literal, you know.)
Ultimately, it doesn't matter a whit if it's long or short or somewhere in-between. We have a misconception these days that being short by definition makes a blurb good and effective while a long blurb is by default in opposition of that, but both flavor-of the-day trends are illusions that you can't afford to rest on. You can have a thousand word blurb that's so amazing readers devour it and immediately want to read the book just as you might see a short, punchy blurb that's incredibly well-written but doesn't make someone want to read the book. Hence, effectively good means it's both well-written and makes a person want to read the story inside the pages, not just the back. If a blurb isn't good enough to make someone want to open the book and read, it's not effectively good.
Are you a publisher with a backlist of titles that need blurb overhauls or want help with crafting series blurbs?
Your back cover blurb can make or break sales given that it's one of the first glimpses of the story. Many readers buy based on an intriguing back cover blurb that convinces them they absolutely have to read the story inside the pages--or they simply set the book down without ever opening it. Additionally, a powerful series blurb can sell not just one book but all of them in that set!
Let the award-winning author of over 120 titles, including 18 series, do the work in crafting a back cover or series blurb that may help sell your books to publishers and readers alike. You may know Karen Wiesner from her writing reference titles such as the bestselling FIRST DRAFT IN 30 DAYS, BRING YOUR FICTION TO LIFE: Crafting Three-Dimensional Stories with Depth and Complexity, and WRITING THE FICTION SERIES: The Guide for Novels and Novellas, all available now from Writer's Digest Books. COHESIVE STORY BUILDING is also available from Writers Exchange E-Publishing. Karen’s fiction titles cover such genres as women’s fiction, romance, mystery/police procedural/cozy, suspense/thriller, paranormal/supernatural, futuristic, fantasy, science fiction, gothic, inspirational/Christian, thriller, horror, chick-lit, and action/adventure. She also writes children’s books and poetry.
Karen has crafted back cover blurbs for all of her own books and series as well as those for the stories in several award-winning anthologies, and evaluated, revised and crafted series and back cover blurbs for the entire backlist of hundreds of books in one publisher's catalog.
For Authors: If interested in having a back cover blurb created for one of your books or series, email KarensBlurbService@gmail.com. You'll fill out a short, one-page form with your book (and/or series) information that can be downloaded here and sent back to Karen via email. Based on the information you provide in the form, a preliminary blurb will be crafted by Karen. Based on your feedback, the blurb will be revised accordingly.
For Publishers: If interested in a quote on having a backlist of titles that need blurb overhauls or want help with crafting series blurbs, email KarensBlurbService@gmail.com.
For Authors: $10 for one individual back cover blurb
$15 for one individual back cover blurb and a series blurb
For Publishers: Email for quote and details.
Fast, quality service at low cost.
Note: Check or money order are preferred, but electronic payments are also permitted with a standard $5 fee to cover bank charges. Details will be in the initial email after you write to Karen. Please note that the amount due for this service must be paid in full in advance in USA dollar equivalent. No work will be done by Karen until payment is received and cleared. A signed contract is required before work can begin.
"It’s hard to encapsulate in a few lines all of what Karen Wiesner has to offer writers. She created Jewels of the Quill, a writers’ marketing cooperative, spearheading several anthology collections from the group, organizing our ads and marketing, and maintaining the website that featured our individual accomplishments from new releases to awards. Being a member of this group for years, I was and still am eternally grateful to have had her guidance and help. Whether critiquing or editing one of my stories/books or helping me refine a blurb or create back cover material, I could always count on a quick, inspiring response. For example, I initially wrote [my paranormal romance] The Scarecrow & Ms. Moon as kind of a “Murphy’s Law” romantic romp. But, with Karen’s suggestions, I delved deeper into the characters, discovering emotions which took a humorous romance to another level. Because of the “heart” she inspired me to add, Scarecrow remains a favorite of mine. She did all this while writing multiple novels per year, poetry, giving workshops, AND writing self-help books for Writer’s Digest. Karen Wiesner is an asset I’d recommend to any writer." ~Barbara Raffin, award-winning author The St. John Sibling Series
More testimonies coming soon
Read samples of series and back cover blurbs Karen has written, divided by genre:
Sign up for Karen's "Writing Back Cover and Series Blurbs That Sizzle--and Sell!" workshop.
November 13-19, 2017, Karen will be teaching a workshop titled “Writing Back Cover and Series Blurbs That Sizzle—and Sell!” at Savvy Authors. Register: Click the “Register Now” button on the Savvy Authors course page just listed. Cost: Premium Members $25; Basic Members $30 (sign up for free membership here) to qualify for the workshop. Register at least a week before the class starts to receive a $5 discount. Registrants will receive a free critique of one blurb from Karen.
November 8, 2017, Karen will be the featured on the Savvy Authors Blog, talking about her upcoming “Writing Back Cover and Series Blurbs That Sizzle—and Sell!” workshop with Savvy Authors. The Savvy Authors blog is here.
Karen Wiesner is an accomplished author with over 120 titles published in the past 19 years, which have been nominated/won 134 awards, and almost 45 more releases contracted for spanning many categories and formats. Her previous writing reference titles focused on non-subsidy, royalty-paying electronic publishing, author promotion, and setting up a promotional group like her own, the award-winning Jewels of the Quill, which she founded in 2003 and disbanded in 2014. Visit her website to read her full biography at http://www.karenwiesner.com.