Elvis' TCB logo, formed with the letters TCB and a lightning bolt, stands for "taking care of business in a flash." Starting in October 1970, for himself and close male friends and associates, Elvis had gold TCB necklaces designed by Schwartz & Ableser of Beverly Hills. They cost him $90 each at the time. These became a coveted symbol of Elvis’ friendship and respect through all the years that followed.

Then, starting in January 1971, he had TLC ("tender loving care") necklaces made in the same design to honor close female friends and associates. Memphis jeweler Lowell Hays eventually took on the job of making the necklaces.

Mr. Hays also designed and made Elvis’ famous TCB ring. The large gold ring was made with 3.50 CT of diamonds forming the letters TCB and two lighting bolts – the diamond letters set in black onyx and the bolts set in gold around it. Set in the onyx among the letters was a 10.68 CT diamond solitaire. The ring cost $39,337.50 in August of 1975. It is on display at Graceland.