Transformers: Autobot Alliance (2010)

The "Transformers: Autobot Alliance" name goes by a few different monikers-- the "yellow packaged Transformers", "Transformers 2010", "Hunt of the Decepticons", and "Reveal the Shield". The "Autobot Alliance" line, sort of a "filler" line from the end of the Revenge of the Fallen toyline in summer 2010 until the Dark of the Moon toyline started up in late spring 2011, had a mix of movie-styled Transformers and more classic-styled Transformers. What caused much of the confusion about the name is that, for the first half of the line through the end of 2010, the packaging simply said "Transformers". Many people called this first half of the line "Hunt for the Decepticons" due to a sticker on the front of the package advertising codes inside that could unlock bonus content in an online game, but this was merely a marketing gimmick-- the actual name of the line, as revealed on Hasbro informational cards in front of displayed products at various conventions, was indeed "Autobot Alliance". The 2010 half of the line consisted mostly of movie-styled Transformers, though there were a few exceptions.
As the calendar flipped over to 2011, like many Transformers lines "Autobot Alliance" gained a subtitle-- "Reveal the Shield", with blue interior plastic bubble packaging, as well as the return of the heat-rub allegiance symbols that were present in the original Generation One Transformers line. The general packaging was the same, though, so this was more of a continuation of the "Autobot Alliance" line rather than a whole other short-lived TF line. For the "Reveal the Shield" figures, however, the style was much more Classics-focused-- again, with a few exceptions.
In addition to the traditional Legend/Scout/Deluxe/Voyager/Leader class scales, there was also an Activator class added, featuring almost entirely spring-loaded transformations, though they were a bit more uniform in their design than the Animated Activators.
(NOTE: Non-transformable toy products from this line, such as Stealth Force and Speed Stars, are not reviewed on this site.)
 

Main Line Toys
Axor
Autobot Ratchet (Night Ops)
Autobot Ratchet (Rescue)
Autobot Skids (Tuner)
Backfire
Breacher
Brimstone
Bumblebee (Battle Blade)
Bumblebee (Battle Ops)
Bumblebee (Classics-style)
Chopsaw
Crankstart
Cyclonus
Decepticon Banzaitron
Deep Dive
Elita-1
Fallback
Firetrap
Hailstorm
Highbrow
Hubcap
Insecticon
Ironhide (Deluxe)
Jetblade
Jolt (Electrostatic)
Lugnut
Mindset
Oil Pan
Optimus Prime (Battle Blades)
Optimus Prime (Deluxe)
Optimus Prime (Leader)
Payload
Perceptor
Ravage (Sea Attack)
Rodimus
Sea Spray
Sideswipe (Sidearm)
Solar Storm Grappel
Special Ops Jazz
Starscream (Leader)
Strafe
Sunspot
Terradive
The Fallen
Tomahawk
Turbo Tracks
Windcharger
Wreck-Gar
 

Human Alliance
Autobot Jazz w/ Major Lennox
Sideswipe (Shadow Blade) w/ Mikaela Banes
 

Legends
Autobot Hound (Tracker)
Autobot Skids (Tuner)
Bumblebee (Cyberfire)
Bumblebee (Gold)
Duststorm
Long Haul
Megatron (G1)
Optimus Prime (Fireburst)
Optimus Prime (G1)
Override
Prowl
Rampage
Ravage
Sandstorm
Starscream (G1)
Trailcutter
 

Activators
Bumblebee
Bumblebee (Rally Rumble)
Ironhide
Megatron
Optimus Prime
Optimus Prime (Rally Rumble)
Starscream
 

Store Exclusives
Battle Ops Bumblebee set w/ Legends Bumblebee & Mudflap [Costco Exclusive]
"Bombing Run Battle" Bumblebee vs. Grindor [Wal-Mart Exclusive]
Constructicon Devastator "G1 colors" Legends 7-pack [Toys "R" Us Exclusive]
"Crash Landing Attack" Bumblebee vs. Thrust [Target Exclusive]
"Desert Decimation" Legends 4-pack [Secondary/Online Retailer Exclusive]
"Desert Ruins Brawl" Decepticon Brawl vs. Jolt [Wal-Mart Exclusive]
"Fury of Bonecrusher" Bonecrusher vs. Ironhide [Wal-Mart Exclusive]
"High Speed Spy Battle" Autobot Skids & Mudflap vs. Sideways [Target Exclusive]
"Hunters Rumble" Barricade vs. Sideswipe [Target Exclusive]
"Rampage Among the Ruins" 3-pack [Toys "R" Us Exclusive]
"Rotorwash Rumble" Arcee vs. Tailwhip [Target Exclusive]
"Starscream's Assault" Mudflap vs. Starscream [Wal-Mart Exclusive]
"The Victory of the Fallen" Legends 5-pack [K-Mart Exclusive]
 

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