Overview

The management consulting division of PwC launched its ‘Incubator’ offering in March 2000 with a small micro-site and an internal public sector campaign to raise it’s awareness. 9 months later and with a successful ‘stable’ of incubatees, we were asked to re-invent the site to reflect their successes and leverage deal-flow.

The revised incubator site was designed to provide incubatees with a full overview of the PwC incubation process taking in previous case studies and provided the facility to apply online. Included in this reinvention was the use of email marketing and flash based applications to emphasise the technologies used in the online medium.

Following the incubator project we were asked to create the concept and design for the new global ‘Mobile Business’ department. This was a new initiative for PwC and our concept had to cover all aspects of mobile technology from phones to PDA’s to wireless applications.

Working within strict corporate guidelines we produced a concept which became the first step forward for PwC with regards to mobile business initatives.

My Involvement

My involvement in the incubator project was as co-project manager for creating the flashmail pieces and providing weekly statistical reports on the incubator sites traffic.

My involvement with the mobile business concept was as project manager, liasing with the clients daily, briefing the design studio and building the prototype website. In addion to this I monitored all costs and budgets with the clients.

NB: The PwC mobile business site has since evolved and developed forward from our initial concept.