| NUSKIN | THE FLEE GENERATION BY JERRY RUBIN (1938 - 1994) |
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NEW ELITE
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Life on the "fast track" proved disappointing for us yuppies. Women postponed marriage and children for power lunches and power careers. Working couples never saw their children or each other. In a blur of $200 dinners and $600,000 apartments, we failed to notice that we'd lost our freedom. I don't mean the freedom of the '60s to "Do Your Own Thing." I mean financial freedom -- the freedom to go anywhere you want, anytime you want, and do anything. In the 1990s, people will no longer sacrifice time with their loved ones for money. We'll set up home businesses where we can work together as a family. As with so many of my generation, the late '80s brought self-doubt, anxiety, and yes, fear into my life. When the stock market crashed in 1987, I lost $700,000 that I'd invested in a public offering to build yuppie "meet-and-greet" restaurants all across America. Meanwhile, corporate America had begun the wave of white-collar layoffs that was destined to reach 30 million a year by 1990. What could I do? How was I going to support my 2-year-old daughter and my 1-year-old son? Like many Americans, I was deeply suspicious of MLM. I felt very smug watching my friends Richard and Carol Kall join one MLM company after another, only to have each one go out of business. But the Kalls never gave up. Years later, Richard finally struck pay dirt. Today he's a multi-millionaire, and so is his daughter, whom he recruited. The Kalls' persistence had paid off, whereas my cynicism had gotten me nowhere -- It gave me a lot to think about. Day after day, I sat in my office sifting through business opportunity ads in the newspaper. One day I responded to one for a new MLM company. Following my gut I joined a teenager's downline. In my first year I was making over $60,000 per month! There's a new revolution afoot, a capitalist revolution! Just as in the '60s, the baby boomers still desire freedom above all. In the '90s, I predict they'll finally achieve it through network marketing. Jerry Rubin -
1992
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