If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Operation Silly SkillNorfolk Large SideboardApple iPod Nano 8GB SilverSainsbury's Towel NutmegRussell Hobbs Glass Filter Coffee MakerIn My Pocket Pretty Pet PalaceKenwood Stainless Steel 4 Slice ToasterSainsbury's 5 Piece Paint BrushTu Wooden Venetian Blind BeechNokia BH-102 Bluetooth HeadsetDartington Exmoor Old Fashioned Crystal Glasses 2 PackDora the Explorer Trike with Parent PoleSamsung NC10 10.2-inch Laptop PinkBrita Classic Refill Cartridge 3 PackLille Accent Chair Fabric Modern Circles Duck EggApple iPod Classic 120GB SilverRoary the Racing Car Sand and Water TableThermos Blue Snack PotNetgear Wireless Starter Kit DGB111GBarbie Thumbelina DollPlaymobil Amphibious VehicleLeamington Small SideboardSainsbury's Hinged Pine BoxTu Ornate LampBrabantia 40L Wood & Stainless Steel Laundry BinCreda Spa 300C 8.5kW Electric ShowerDora the Explorer Battery Operated CarTu Faux Silk Curtains SilverLG 32" 1080 Digital LCD TVSamsung Q2 8GB MP3 Player White
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Sony Ericsson Pay As You Go K770I Vodafone
The K770i is a good all-round pay-as-you-go package with a slim and lightweight form. Fully charged, it gives up to 10 hours talk time and up to 400 on standby and has 16MB of internal memory, which can be increased to 2GB with an external memory card. That extra memory will come in handy for storing pictures and music, as the K770i is an excellent camera and music phone. The 3.2 megapixel video camera uses Cyber-shot technology and features autofocus, digital zoom, photo-editing and PictBridge (for printi

Pavilion Pair of Ladderback Dining Chairs
Manufactured from solid oak with a medium stain, these Pavilion Ladderback Dining Chairs have seats upholstered in dark brown bonded leather for a luxury dining experience. The chairs are sold in a pair and will match beautifully with the Pavilion Dining Table, Sideboard and any other pieces in the stylish, oak Pavilion range. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensu

Tu Contrast Faux Silk/Velvet Eyelet Curtains Green/Chocolate
These striking faux silk and velvet curtains will add a sophisticated elegance to any room. Styled in a pencil pleat, the curtains will hang luxuriously from any window. Comes with matching tie-backs. Cotton/poly blend. Dry clean only. When measuring for your curtains, bear in mind that, as a general rule, pleated curtains need to be 1.5 times your window width. The length should match the overall drop from the curtain pole or track down to your chosen length.

Addison Tall Bookcase
The Addison Tall Bookcase is an attractive and sturdy piece of furniture. It features three shelves for books and three smaller drawers perfect for smaller items. It has straight, brass effect handles and is made of handsome solid pine and veneers, so it will complement any interior design scheme and blend beautifully with other pieces from the Addison furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the p

Salter Mechanical Jug Kitchen Scale
The sleek Salter Mechanical Jug Scale combines a robust construction with a handsome modern design. The mechanism can take on any weighing job up to 2.2kg (5lb), and has an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a dishwasher-safe measuring jug. The classic Salter Mechanical Jug Scale carries a 15-year guarantee.

PURE One Mini White DAB Radio
A brilliant performer, this small, square portable radio punches above its weight in terms of sound quality, both from its digital receiver to its great speaker. Available in three colours, this is the muted white version. With its extendable aerial, it can play both FM and DAB signals, allowing you to listen to a vast array of high quality music. 16 presets let you quickly jump between your favourite radio stations. It has a headphone jack in case you need to listen without disturbing others. You can even

Children's Hearts 9 Bin Toy Storage
Children's Hearts 9 Bin Toy Storage is a perfect place for your little princess to keep her toys! A sturdy wooden frame of varnished, natural pine holds 9 non woven fabric bins which will comfortably and conveniently hold all her toys. Practical and attractive, the unit has a heart motif that little girls will love, and the 9 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even a small person can reach when she needs to. Children's Hearts 6 Bin Toy Storage

Fogarty Silk Soft Microfibre 9 tog Duvet
Fogarty's Microfibre Duvet is soft and light with the feel and volume of feathers which is ideal for allergy sufferers who may be affected by animal fibre fillings, but want the quality and texture of a feather down duvet. At 9 tog this duvet is best suited for spring months, offering warmth on cooler nights. Machine washable and suitable for tumble drying.

Rowlinson Shiplap 12x8 Premier Apex Shed
This handsome wooden apex shed, constructed from sustainably sourced timber, provides an attractive and compact storage space in any garden. The tongue and groove shiplap cladding helps rid the structure of excess water and protect it from harsh, damaging weather effects. The solid sheet roof insulates the interior against damp and other degrading conditions, but the wood will require periodic treatment. The natural-looking dipped honey brown shade will fit unassumingly into any garden setting.

Sony BDP-S350 Blu-ray Player
The Sony BDP-S350 Blu-ray player has a wealth of features that will give you the best viewing experience. It plays a wide range of media from Blu-ray Discs to DVDs and CDs. Engulf your room in stunning HD 7.1 point surround sound as you watch crystal clear 1080p video for the ultimate home cinema experience. Quickstart lets you play a Blu-ray movie after just 6 seconds, which is much faster than most players.

Le Creuset 20cm Omelette Pan Almond
This 20cm omelette pan in an almond finish is suitable for all hob types - ceramic, halogen, induction, gas and oil/wood - and oven, grill, freezer and dishwasher safe. The non stick finish makes it perfect for all kinds of frying or grilling jobs. Even the integrated handles are cast iron, to make it as durable and lasting as the rest of the pan and to allow use on the hob, under the grill and even in the oven. Le Creuset cast iron is fired at an extraordinary 840°C for an enamel finish that is smooth, du

Russell Hobbs 17L Touch Microwave White
A stylish addition to your kitchen, this medium-sized, 700W microwave oven offers all the essential features you need from a microwave. An easy to use touch system lets you defrost or cook with up to 10 different power levels and a 99 minute timer, while an auto defrost feature saves you hassle. A child-safety lock keeps young children safe.

Curver Deco Arabesque Storage Box
The Curver Deco Arabesque Storage Box has a 20L capacity and is pretty, durable and functional. The sleek black design will complement most design schemes - no need to kick this crate under the bed in the spare room! It comes with a matching lid to keep things tidy and is made of strong, durable yet incredibly lightweight polypropylene for maximum storage convenience.

Samsung NC10 10.2-inch Laptop White
If maximum portability is what you require, this 10.2-inch (1024 x 600) laptop offers a full-size keyboard on a computer that is one of the lightest in its class (1.3kg). Processing power, while less than larger laptops, is specifically tailored to your portable needs, and will still run a variety of programs without any slowdown. This model is slim and white with high-quality design. The Intel Atom N270 processor works at 1.6GHz, while 1GB of memory is plenty for any on-the-go computing. Perfect for offic

Zebco Landing Net
Land those whoppers that currently get away with the extendable landing net from Zebco. Its 2-piece, 2m telescopic handle is adjustable, the net is quick drying and the overall item is lightweight and easy to handle.

Tu Oven Tray
This Tu Oven Tray is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake loads of biscuits, cupcakes or whatever you fancy at a time with the minimum of fuss. The comfy grip, non slip silicon handles are an added bonus - they're cool to the touch and heat resistant up to 250 degrees Centigrade - no more burnt fingers or messing about with oven gloves.

Duracell Instant Power Charger
This powerful and convenient gadget from Duracell offers portable, long-lasting battery power for all USB-compatible devices including iPods, iPhones, mobile phones, PDAs and Bluetooth headsets. Providing up to 35 hours of additional run time to iPods/MP3 players, it gives up to five hours of talk-time to mobile phones, and up to four hours of talk time to iPhones/smart phones/PDAs. The ideal travelling companion, it can be charged up to 600 times using a laptop or any other USB power source, and can recharge your USB-compatible device up to three times on a single charge. The pack includes a USB to mini-USB charging cable, which is compatible with most Motorola and Blackberry phones, and works with all USB cables.

Guitar Hero World Tour Solus for PS3 by Activision
We all have to let our hair down every now and then, and no-one does that quite like a rock star - just ask Ozzy Osbourne, Dave Grohl or Eddie Van Halen. With Guitar Hero World Tour, you'll step into their metal-studded boots and play along to their greatest hits. So who do you fancy rocking out to? Once you've created your fully-customisable rock star avatar, one of the most difficult things about this game is deciding where to start: Sex Pistols, Muse, Nirvana, Linkin Park, Hendrix, Blink 182, Blondie, S

Mr Men Giant Snakes & Ladders
This giant Snakes and Ladders game is great interactive fun for 2-4 players aged 3 upwards. A large plastic mat acts as the board with Mr Men characters as counters and jumbo sized dice, which are friendly to small hands and make them hard to loose! Durable and easy to transport this game can be played indoors, in the garden or even on the beach. The handy box makes for easy transportation making it the perfect game for home or holiday. Comes with a 6 month guarantee.

Sainsbury's Ceramic Straighteners
These ceramic straighteners take just 60 seconds to heat and offer ceramic plates so you can style your hair quickly and effectively. These can be used on wet and dry hair and feature a cool tip and tangle-free swivel cord for hassle-free styling.

Sylvanian Families Village Shoe Shop
The Sylvanian Village Shoe Shop contains nine pairs of fashionable shoes to fit all Sylvanian sizes, plus mirror, shoeboxes, polishes and shoe stand. Suitable for ages four and up.

Sainsbury's Pocket Sprung Ortho Mattress
Sainsbury's Pocket Sprung Ortho Mattress is a beautifully upholstered mattress with pocketed springs. Luxurious fillings and hand tufting provide a sumptuous sleeping surface, with firm support. The mattress has handles and air ventilators in the mattress border. It will require turning from time to time, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finally intended. Please ensu

Philips Double Cleaning Action Toothbrush
The white and blue Philips Double Cleaning Action spins at 15000 oscillations per minute, cleaning every nook and cranny in and between your teeth to ensure your mouth is as healthy as can be. The Sonicare will provide up to a week's brushing from a single 16 hour charge of its rechargeable batteries. Simple place it on its base and it re-powers. You can even store two extra brush heads in the brush. Sold with a 2 year guarantee.

Lille Accent Chair Fabric Classic Floral Sage
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Optima 2GB MicroSD Memory Card
A high capacity, 2GB MicroSD memory card, little bigger than a fingernail, the Optima 2GB MicroSD Memory Card is compatible with any electronic devices that support MicroSD cards, especially mobile phones, smartphones, MP3 players and other portable devices. The product comes with a MicroSD card adapter. Simply slip the tiny MicroSD card into the adapter, and it functions like a regular SD card for use in larger portable devices or card readers. The card features quick transfer rates and low power consump

Draper 82mm Planer 480W
This electric planer will make quick work of any lumps of wood in the way of a flat, smooth finish. Designed with reversible HSS blades, this planer will cut to 0.6mm, and is fully adjustable to give you extreme control. A soft grip handle will keep your hands comfortable for longer, while a dust extraction nozzle will keep shavings from building up around the area of work. The width of the cutting surface is also adjustable. A must-have for the serious carpenter. Comes with a 1 year guarantee.

Vax Hand Held Steam Cleaner
Not just for use on carpets, this compact, hand held cleaner has 14 tools that can clean and sanitise mirrors, tiles, wooden and laminate floors, carpets and upholstery. Aside from making your home look visibly cleaner, steam cleaning kills bed bugs and dust mites that can be a real pain for allergy sufferers. Comes with a 1 year guarantee.

LEGO Creator Race Rider
Get ready to race off road and on with the 3 toys in 1 LEGO Creator Race Rider. This super cool sports bike has working suspension and steering, kick stand, front steering and adjustable wings and windshield. The 266 piece set can be rebuilt into a chopper-style motorcycle or a powerful dragster, and includes instructions for all 3 models. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of

LEGO Deluxe Brick Box
The perfect starter kit for kids learning to build and play, the LEGO Deluxe Brick Box is a great pick and mix selection. A big, durable storage box, it features a transparent lid and is filled with LEGO pieces in all shapes, colours and styles. With large and medium base plates to create a variety of tableaux, 2 LEGO mini figures and special house and vehicle pieces, young builders will have enough for years of imagination, creativity and fun! The LEGO Deluxe Brick Box also includes a special Idea Book wit

in-tune Twin USB In-car Charger
Isn’t it annoying when you’re on the road and your phone/camera/MP3 player/PDA/other gadget runs out of power? Well, this handy charger enables you to charge 2 devices at once -as long as they charge via a USB port. It plus straight into a car’s cigarette lighter socket and has twin USB ports, so you can charge a phone and a camera at the same time. There’s a red operating light lets you know that it’s working.