RESEARCH REPORT:
Study the strategy of a business firm over a 4-7 year period
You should prepare a written report with the following information:
1. Brief background information about your targeted business
2. Identify the industry the business belongs to
3. Brief description of the socio-economic environment that immediately influence the business
4. Document the business strategy of the firm (direct source/literature source/or from observation)
5. Compare the strategy of the firm with comparable rivals in the industry
6. Compare the strategy of the firm with strategies of other firms in the region
7. Comment on the effectiveness of the listed strategy of your targeted business
8. Is the firm still adopting the same business strategy today? Comment on any strategic changes.
9. To what extent has your targeted firm embraced Customer value oriented business strategy? Explain.
10. Will customer value oriented business strategy contribute to future success of your targeted firm? Explain.
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