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The 60's Lifestyle



this section is divided into 4 parts:

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Products & Technology
Consumer products, electronics, computers, technology, cars



Flower Power
Hippies & the counterculture



Activities & Trends
Hobbies, attitudes, daily life

Whatever Happened To...?
Everyday 60's stuff you don't see much anymore


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Activities & Trends



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books & magazines

teens
Tiger Beat
16
Spec
Cheetah
Teen


magazines
Mad
Life
Playboy
Rolling Stone
Photoplay
Reader's Digest
Famous Monsters Of Filmland
Hollywood Romances
Confidential Detective
Whisper
Men


Vintage Life Magazines
Doug Gilford's Mad Cover Site
Playboy Logo, Facts & Collectibles
Boomer's Teen Magazine Advice & Tips


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----- books
Valley Of The Dolls
Happiness Is A Warm Puppy
The Feminine Mystique
Silent Spring
Unsafe At Any Speed
In Cold Blood


comic books & funnies
Archie comics
The Fantastic Four
Spiderman (1962)
Peanuts


1960's Bestsellers
Books About Hippies
Archie Comics
Marvel Comics
SpiderFan: All About Spiderman!
Peanuts
Peanuts Books


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Some of TV's funniest performers published paperback joke books



There were also books that attempted to explain the hippie lifestyle to the rest of us


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Visit Whatever Happened To...? to see some visions of Christmas past!


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anti-smoking
New medical findings were linking cigarette smoking to lung cancer and all sorts of other diseases. Visit my Advertising page for anti-smoking publications and PSA's!


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swinging London

They say that every decade has its trendy international city. In the 30's, it was Berlin; in the 50's, it was Rome. If this is true, then in the 60's, it was definitely London!

The popularity of the Beatles created a desire for all things British, and Carnaby Street, with its stylish boutiques, was the home of mod fashion.


The Mod Scene Online
Sixties City


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groovy!

In the late 60's, the mod and hippie movements were starting to have an effect on mainstream society. Posters, products, fashions, and home decor were becoming decidedly more "groovy."


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most popular baby
names of 1965

girls
Lisa
Maria
Karen
Mary
Kimberly
Susan
Patricia
Cynthia
Linda
Donna
boys
Michael
James
John
David
Robert
William
Richard
Mark
Thomas
Jeffrey


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college life

A great deal of debate, protest, and change took place on college campuses in the 60's. A survey taken in 1968 revealed that 81 percent of undergraduates were dissatisfied with their schools, and these students took an active role in seeing that some changes were made. Protesting and striking students demanded more relevant coursework, more ethnic studies, more control over their classes, and more diversity in the student population.

Student life was governed by the policy of in loco parentis, which allowed colleges to act "in place of the parents." Off campus, these young people were considered adults, but at school they were subjected to curfews, dorm visitation restrictions, close supervision, and rules against having a car or renting an apartment. This unpopular policy was also a target of protest in the late 60's.

The counter-culture flourished on college campuses in the 60's, resulting in drug use, freak-outs, and anti-war rallies.

At the time, school officials looked upon these incidents as nothing more than "temper tantrums," but most of the things these students worked for eventually became reality.


College Freak-Ins & Freak-Outs
In Loco Parentis


(Visit my In The News page to read about social activism on college campuses!)


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etcetera...

* Far out, man! ....it's 60's slang!

*Check out the hot topics with this
*1968 Glossary



While the Salk and Sabin vaccines were bringing polio under control, tuberculosis was still a threat in the 60's. Local newspapers urged you to visit the mobile chest x-ray unit when it came to your town, and the purchase of Christmas Seals provided funds for TB research.


History Of Christmas Seals


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Check out Fads & Fun
to see what the kids were up to!


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school days

*Dick and Jane readers
*the New Math
*girls watched "the movie" in gym class


dress codes
Dress codes were strictly enforced. Boys were sent home if they weren't wearing a belt or a shirt with a collar. They could also be sent home if the faculty determined that their hair was "too long." In the fashion world, hemlines were inching up, and girls had to perform the "kneel test"....their skirts had to be long enough to touch the floor when they were kneeling. And no slacks!



why can't Johnny read?
In the 50's, schools didn't teach phonetics, and many children were coming out of the school system unable to read properly. In the 60's, phonics returned to the grade school curriculum.


did you know?...
In 1968, the first female teacher was allowed to teach while visibly pregnant.


driver's ed
The first high school driver's education classes were taught in the 30's. By the 60's, driver's ed was being offered by 70 percent of American high schools, and many states were making it mandatory for teens to take the class before getting their licenses. The driver simulation machine was the latest high-tech teaching tool.





clubs
There were plenty of clubs to join in the typical high school of the 60's. Some were designed to prepare students for future careers, such as the Future Farmers Of America, Future Nurses Of America, and Future Homemakers Of America. There were also glee clubs, girls' clubs, pep clubs, and the Girls' Athletic Association.




scholastic competitions
Each year, many high schools sent a team of students to compete in contests like "It's Academic." Girls who belonged to a home economics club often competed in baking contests.


subject matter
The school curriculum began to reflect the changing times during this turbulent decade. Events in Vietnam prompted social science classes to expand their coverage to include Africa and Asia. Soviet advances in space exploration forced us to analyze our science and math programs. The result was the New Math....a radical new teaching strategy that many math departments began to adopt in the early 60's. Even though parents (and most teachers) hated it, administrators hoped the New Math would help students compete in an increasingly technological society.


Dick and Jane Books & Readers
Sample Dick and Jane Pages
Growing Up & Liking It (Booklets For Girls)
Ginn & Company Readers
Whatever Happened To The New Math?


gender divisions
Gender dictated which classes you took and which activities you participated in. Girls took home economics, boys took auto repair. Boys were on the football team, girls were cheerleaders.


college bound
For the first time in history, it was assumed that most high school students would be going on to college. Many schools began to give more difficult assignments as a way to prepare students for college coursework.


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Herstory
The Feminine Mystique, Chapter 1
The Feminine Mystique, Chapter 2
NOW (National Organization For Women)



women in society

In the 60's, attitudes about women were in a state of transition...

*Young girls were still being taught that the only acceptable careers they could pursue were dancer, actress, stewardess, teacher, model, or nurse (as shown in the board game to the left).

*Women were beginning to realize their true potential, thanks to Betty Friedan's landmark 1963 book, The Feminine Mystique.

*NOW (the National Organization For Women) was founded by Betty Friedan in 1966.


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housewives

Once a young woman got married, it was taken for granted that she would give up her career ambitions. It was the husband's job to provide for his family.

The money she spent was given to her as an allowance. She spent her days maintaining the home and caring for the children. Even her social activities were homemaker-oriented: attending Tupperware parties, hosting dinner parties, throwing birthday parties for the kids, and gathering in a neighbor's kitchen for coffee.

Many women found the life of a homemaker quite fulfilling, but for others, there was the growing sense that there should be something more....




a Tupperware party in the early 60's


Tupperware Home Page
Tupperware History



Hey honey, what's for dinner?


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fear of the bomb

In the early 60's, the cold war of the 50's was still very real, and still very frightening. The Emergency Broadcast System conducted tests on radio and TV, and certain public areas were designated as fallout shelters. Some people purchased or built bomb shelters for their own homes. "Bomb shelter mania" hit its peak in 1961.


Civil Defense Archive
Blast-Proof Brick Houses
Nuke Pop








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Products & Technology---------- Flower Power

Whatever Happened To...?




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