Chelsea
(Liquid2012)
Liquid2012@ownzed.net
MSI Game Project Brief
::Mission Statement::
Our aim is to create a computer game worthy of the band Mindless Self Indulgence and that will entertain even the most critical MSI fan. At the request of the band, we are going to bring back the 8-bit style of kicking ass, y0.
::Project Purpose::
To inform audiences that there is a game being developed based on Mindless Self Indulgence, and that a demo of said game will be available on October 14, 2003.
::Goals::
:Objectives:
::Audiences::
::Media::
Magazines
Music sites
::Message::
The main message we are attempting to get across is first that a game of this type is being developed. Once people are aware of the basics, we want them to be informed that a demo version will be available for download at msigame.com on October 14, 2003. We need to inform to spark interest in the game.
::Testing/Evaluation::
Evaluation of the responses to a survey was essential before moving forward with this project. The participants’ answers helped determine which media outlets needed to be contacted and also quantified the importance of visuals versus the sounds in the game. The evaluation of the survey is found on the attached sheet entitled “MSI Game: Survey Results.”
Once the press release reaches the chosen magazines, we will be able to get a better idea of what kind of press coverage we can expect. After the embargo is lifted (September 14, 2003), we will watch the number of hits to the website to see if the coverage is working to heighten interest in the game.