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Computers, Technology, and the Internet
Saturday, 8 December 2007
Important Search Engine Notes
Topic: Technology

geo-targeting: Ads delivered to a particular the geographical location of the searcher. Geo-targeting allows the advertiser to specify where ads will or won't be shown based on the searcher's location, enabling more localized and personalized results.

These are just a few terms to know about the search engine optimization of websites. 

inbound link: An inbound link is an hyperlink to a particular Web page from an outside site, bringing traffic to that Web page. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.

Gaining relevant traffic through search can also be accomplished through search engine marketing efforts on the Internet. 

keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.


Posted by admin at 10:16 AM EST
Updated: Monday, 3 March 2008 1:13 PM EST
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Sunday, 21 October 2007
Website Server Back-ups
Topic: Technology

A good rule of thumb to follow while you are configuring your back-up is to figure in how often you plan to update your site, or if you plan on having customers or visitors enter their information into an area of your site. You can then use this figure to decide how often your back-ups should be performed.

Once you have configured your back-ups, you will not need to worry about them. They will automatically run at the specified time each day, or each week. The output of the file will normally be saved in the home directory of your site.

Now, let’s say that you installed a new application on your website and it completely destroyed all of your site’s data. This is a little extreme, but it has happened in the past to thousands of webmasters. Don’t panic! You can easily restore your back-up from your dedicated server’s control panel.

Assuming you have followed the instructions above, you should have at least the past week’s data saved in the home directory of your server. This file will normally be zipped or compressed in some way. You can now log-in to your dedicated server’s control panel, and begin the restoral process.


Posted by admin at 4:15 PM EDT
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Monday, 15 October 2007
Configuring and Restoring Hosting Back-ups - Part 1
Topic: Technology

When you begin to operate your dedicated server, you will most likely have the option to configure how often back-ups are performed on your server. It is very important to have a back-up of your site, especially if you are running a site that collects customer data or a site that has a forum or community application.

For busy sites, a daily back-up is essential. This back-up will contain all of the data that was processed or inputted to your site for a 24 hour period. If you have a problem on your site, but you use a daily back-up, the chances of you losing your data are very small. You may lose a portion, but it is a lot better than losing absolutely everything on your site.

Resellers should provide daily back-ups for all of their customers, to ensure that their customers will not lose any of their data. Even if it is the customer’s fault that their site’s data was corrupted, it is good customer service to have a back-up ready for them. You can also instruct your clients to perform their own back-ups of their sites if they are worried about data loss.

Small sites that don’t receive much traffic can still benefit from using a back-up system. In this case, a weekly back-up should be sufficient, but even a daily back-up cannot hurt if you update your site frequently.

 


Posted by admin at 8:00 PM EDT
Updated: Thursday, 15 November 2007 8:03 AM EST
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Thursday, 15 March 2007
Can You Drive A Stick?
Topic: Technology
On the face of it, this Sandisk Memory Stick Pro 512MB deal looks pretty sweet: more than a gigabyte of portable memory in two bite-sized portions for twenty-three bucks postpaid. But there's one wee problem, one minor catch - or, if you'll allow us a painful pun, one "sticking point": you pretty much need to own a Sony device to get much use out of them.

Don't blame us. Blame der Sony Kommissars. In their infinite wisdom, they've maintained an iron jackboot on the throat of the Memory Stick format. A few printers and card-readers can read them, but what are they reading? Only files from a digital camera, digital camcorder, PDA, Vaio PC, or other digital device manufactured by the Nipponese electronics behemoth. If you've got a Sony digital camera and an HP printer with a card reader, this is an awesome deal. If you've got an HP camera and an HP printer, you have no use for these except as ad hoc poker chips.

The Sony-friendly among you will enjoy two memorable sticks of 512MB apiece for use in your Sony gadgets. Their 15Mbps data-transfer rate lets you copy DVD-quality video in real-quality time, and Sony's MagicGate system lets you use copyright-protected media. And your non-Sony pals can't! Nyah-nyah! Think of it as a reward for your devotion to the cause. The benevolent leaders of Sony haven't forgotten how you, for one, welcomed your new Sony overlords. You could be helpful in rounding up others to toil in their underground sugar caves.

Posted by admin at 12:01 AM EDT
Updated: Monday, 19 March 2007 8:49 PM EDT
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Thursday, 15 February 2007
Almost A Name You Can Trust
Topic: Technology
Years from now, electronics-marketing historians will debate which of Matsunichi’s accomplishments was greater. Some might say it was creating this compact, 6 GB portable drive. We think their true high point was coming up with a company name that sounds just like either Mitsubishi, Nakamichi, or Matsushita, depending on how much half-chewed Pocky is in your mouth when you say it.

But don’t cry for the victims of this most honorable subterfuge – they may not be getting the brand name they were looking for, but they will take home six fresh, wholesome gigabytes of data-storage capacity. That plug-and-play USB 2.0 connector delivers data transfer rates up to 480Mbps when you need it to, and folds away out of sight when you don’t. Will the Matsunichi 6GB Portable Drive take up too much precious space when you’re staying in one of those closet-like Tokyo hotel rooms? Possibly – it is, like, half the size of a deck of cards, after all.

Matsunichi claims to have been in business for 14 years and to employ 3,000 people, so either they're really good at fooling the gullible or they make decent-quality stuff. Even more remarkably, they managed to devise such a Japanese-sounding name despite being based in Hong Kong! That's globalization for you. Looks like Aladdin and Jasmine were right: it really is a whole new world.

The next time your crossword puzzle asks you to fill in M_TSU_I_HI to make a ten-letter word for “Far Eastern manufacturing company,” you tell ‘em: Matsunichi! It’ll certainly be the wrong answer for your crossword – but the right answer for your portable data-storage needs.

Posted by admin at 12:01 AM EST
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