"The Nestlé Boycott started in 1977 in Minneapolis, USA and had one basic demand: that the company halt all promotion of breastmilk substitutes to parents and health workers, including direct advertising to consumers, the distribution of free samples and the use of ‘milk nurses’ (company sales representatives dressed as nurses).
The first phase of the boycott (which was supported by 10 countries) ended in 1984 when Nestlé agreed to abide by the International Code in the developing world.
The second stage started in 1988, following research in Asia which showed that Nestlé had reneged on its 1984 promises. Pressure from the boycott is needed as much today as it was 20 years ago because monitoring reveals that Nestlé is again using practices which campaigners thought had long ended."
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