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Pepsi
Pepsi was the first consumer product company to have a slogan, which proclaimed the drink as "Exhilarating, invigorating, aids digestion. "big deal" Pepsi was the first consumer product company to have a jingle. "thats gay". Nickel Nickel was broadcast nationwide on radio. "good for them." Pepsi was the first consumer product company to use a celebrity endorser when Barney Oldfield, auto racing pioneer, appears in ads in 1909. "what ever" Pepsi became the first consumer product company to go head-to-head with the competition with the Pepsi Challenge, first launched in 1975. "the pepsi challenge is stupid and a bunch of crap."
Copyrightę 2003 PepsiCo, Inc.

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