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www.reebok.com

 

Strategy


            - Survey younger groups for suggestions in
              style and comfort.

            - Look into target marketing for other sports
              such as soccer and hockey.

 

             - We recommend that Reebok go more
                into their designs to find styles that
                fit the younger generation.

              - Provide a variety of sizes to bring in
                a larger market (as New Balance).

              - Increase profitability by having retail
                stores carry more varieties of Reebok
                shoes.