
Strategy
Recommended Strategy
- Survey younger groups for suggestions in
style and
comfort.
- Look into target marketing for other sports
such as
soccer and hockey.
Implementation
- We recommend that Reebok go more
into their designs to find styles that
fit the younger generation.
- Provide a variety of sizes to bring in
a larger market (as New Balance).
- Increase profitability by having retail
stores carry more varieties of Reebok
shoes.