
SWOT Analysis
Strengths
- Paul Fireman is President and C.E.O.
- Reebok
considers itself to be a "team," and the
"game" is driving continued success.
- Has a 10
year contract with the NBA
beginning this year.
-Has a 10
year contract with the NFL
beginning in 2002.
- Survivor ads a big hit.
- Sports
starts such as Wimbeldon Champion
Venus Williams and NBA star Allen Iverson.
- Defy ads
- Reebok Wear Test Program
- Employee
benefits: Medical/Dental/
Health insurance, savings and profit
sharing retirement plan, paid holidays,
paid paternity leave for new dads, etc...
Weaknesses
- Style
- Appeal to the younger generation
- Variety