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JIVE JONES
WORLDPOP INTERVIEW (http://www.worldpop.com)

After a stint of penning hits and twiddling knobs, Jive Jones has swapped the production desk for the microphone with his debut single and album, Me Myself And I. It was either that or become a psychologist apparently. Scary!

Jive on Me Myself And I

worldpop: What's Me Myself And I about?

Jive: Me Myself And I is like my youth anthem. Sometimes the most unique things about you are the things that make you special and sometimes they can catapult you to rock stardom.

worldpop: Is it autobiographical?

Jive: Yeah totally! A lot of people have labelled it a coming of age record. It's about going from teenage adolescence into adulthood, there's where you really start to find yourself. That's where I found myself at around 17. It's that unruly age where you're like, 'I'm this, not that, Mom!'

worldpop: To someone who had never heard you, how would you describe your music?

Jive: My music is like a blend of hip hop, rock and pop, blended together. I'd say if you take Lenny Kravitz, Prince and Eminem and put 'em in a blender and shake it all up and that's what you have. I try to be groundbreaking when I make music and I try to give the audience something new. I was so burnt out by all the boy bands and the super sugary pop music.

Jive on writing hit songs for other people

worldpop: In your early days as a songwriter, did you write for any big names?

Jive: Well, they became big. I took advantage of the opportunities that were given to me. I got the opportunity to write for Mandy Moore and Anastacia. And through that I got to write for some of my heroes like Biohazard, PM Dawn and Cypress Hill. I started on the outside and as soon as you get your first hit it's like you are rushing some sort of fraternal order. You get knighted and you're in the clique and then your doors open and people call you. It's been pretty amazing.

worldpop: is it frustrating writing hits for other people?

Jive: When I was doing it I felt caught in between, I thought, 'I'm an artist but I'm writing for other people, how is this going to help my artist career?' and I thought, 'Take advantage of the opportunity and in hindsight you might have learned something.' I look back now and I know that I have. I couldn't have written and produced my own record back then, I wasn't that good. But those artists gave me the opportunity to learn the business, learn how to be a great songwriter and a great producer. I couldn't have done any of that three years ago. I wouldn't change anything.

worldpop: If you could write a song for anybody, who would it be?

Jive: I'd probably do Britney, but not in a pop way but in the Prince way. The way Prince cross-pollinated artists. He would have made a pop artist like Britney and made her more edgy and cool. Her persona is big enough to hold an edgy production style. I'd like to morph that and make her like Madonna in the Erotica era. But if I could write for anyone it would either be Lenny Kravitz or Prince.

worldpop: And if you could produce for anybody right now?

Jive: Again, it would be Britney. Not because I have this amazing crush on her. It's strictly business because Justin's my boy and he's got a good girl and I think she's dope. Although she wouldn't have to worry about video games with me, I could be her joypad.

worldpop: Sophie from the Jive Jones eteam would like to know what inspired you to become a singer/songwriter?

Jive: I got inspired just like any other person I guess, by just being a fan. I was such a fan of music and the idols that I grew up on, like Lenny Kravitz, Nirvana and Beastie Boys. Then I grew an appreciation of for the music and how it impacted on people's lives. I saw people like Michael Jackson and I realised that these are the type of people that had a lot of influence on youth culture and I wanted to be able to change or influence youth culture. I thought, 'Hey I can go to school for eight years and become a psychologist or I can quit now and become a rock star, and that's what I did.'

Jive on his road to success and dissing his parents

worldpop: It's obvious from your songs that you like girls, what else inspires you?

Jive: I'm inspired by interactions between families and youth culture. You don't get a chance to pick your parents and that's different to choosing your friends or a girlfriend or your wife. It's very unique and interesting that your parents are two people that you don't pick, and yet they are people you love unconditionally, and you might not even like them. Sometimes your parents are just two people that you know. That's true for me. But don't just go out there and diss your parents because I said that - unless they suck!

worldpop: Pop Idol is coming to the States. Do you think that process is a fair representation of how to make it in the music biz?

Jive: Not really. The problem with Pop Idol is that they don't have to face the same adversities that new artists do. They have the momentum of the show whereas I have been all over the world building a fan base. They can touch youth culture in one hour on television. They get a little extra push than other artists get. And when the cameras are on it all becomes something other than real.

Jive on working around Anastacia's big, erm, personality!

worldpop: What was Anastacia like to work with?

Jive: She was pretty cool, she has a great voice. It was a good opportunity to work with her. She's been doing a great job. Hopefully she'll come back to America and we'll be able to appreciate her talent.

worldpop: Was she a difficult artist to work with?

Jive: The most difficult part about Anastacia, is Anastacia. She has an amazing voice but its more difficult getting over her very big... personality. Getting over that was hard. I am easily offended by artists who talk in the third person, and if I heard, 'Well, Anastacia wouldn't sing it that way,' that totally turns me off. It's difficult to work around that kind of thing but I know she has her own issues but that aside, you really can't deny the voice. The voice is just unbelievable.

worldpop: What are your plans for the year?

Jive: Damn! What don't I have planned? I finish my European promo tour, I'm going to Denmark, Norway and Sweden. Then I go home for two days. I have a show on MTV called I Bet You Will and I have to shoot the mid term edition for that. Then I am going to shoot my second video in LA, then right into rehearsals for tour. Then I'll be on a US tour for three months and then start my international tour. In between all of that I'll be shooting for my show. It's going to be very packed schedule. I need to be cloned I think.

The Video interview

Interview Part1| Interview Part2
Interview Part3| Interview Part4