Title: Article about Steven Madden, Ltd
Source: PR Newswire
Date: September 30, 2002
Topic: Other
Headline: Steven Madden, Ltd. Launches Third Annual 'Stevies Girl' Model Search In Conjunction With Limited Too; Stevies by Steve Madden to Sponsor Aaron Carter Concert Tour; National Model Search Began on August 23rd; Entrants Win the Chance to Model During Aaron Carter Concert Performances And To Be Featured in Stevies by Steve Madden National Print Ad Campaign
Steven Madden, Ltd., (Nasdaq: SHOO) a leading designer, wholesaler and marketer of fashion footwear for women, men and children, today announced the launch of its third annual "Stevies Girl" Model Search. Following the success of past Stevies model searches, the Company continues to further build brand awareness for its Stevies by Steve Madden children's brand with pre-teens through its relationship with teen pop recording sensation, Aaron Carter.
The national model search began on August 23, 2002 and will continue through October 15, 2002. Entry forms are available on the "Stevies" website at www.stevies.com , or at participating Limited Too Stores. In each of nine select cities across the USA, twenty-five girls will be randomly selected to receive gifts from Stevies by Steve Madden and Limited Too. In each city, one of these girls will also be selected by a panel of judges to model Stevies by Steve Madden shoes and Limited Too clothing on stage at the Aaron Carter concert as he performs the Rod Stewart classic "You Wear It Well."
A final winner will be selected from the total pool of entrants to appear in the next Stevies by Steve Madden national print ad campaign. She will also receive a $500 Limited Too gift certificate, $500 toward the purchase of Stevies by Steve Madden shoes, and round-trip transportation and accommodations for herself and her parent or guardian to New York City to attend the photo shoot and to meet the Stevies by Steve Madden team.
Glenn Spencer, President of Stevies by Steve Madden, stated, "How terrific it is to once again team up with Limited Too to promote the continued success of Stevies by Steve Madden through a fun and exciting event." Richard Olicker, President of Steven Madden, Ltd. added, "We're excited to sponsor Aaron Carter whose music speaks to our exact target audience for Stevies by Steve Madden and we're particularly excited by the opportunity to give fans of Aaron's music and our product the chance to actually participate with Aaron Carter on stage."
Steven Madden, Ltd. designs and markets fashion-forward footwear for women, men and children. The shoes are sold through Steve Madden Retail Stores, Department Stores, Apparel and Footwear Specialty Stores, and on-line at www.stevemadden.com , www.stevies.com , and www.stevemaddenmens.com . The Company has several licenses for the Steve Madden & Stevies brands -- including outerwear, leather sportswear, eyewear, handbags and belts -- owns and operates two retail stores under its David Aaron brand, and is the licensee for l.e.i. Footwear.
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties readers are urged to consider statements labeled with the terms "believes", "belief", "expects", "intends", "anticipates" or "plans" to be uncertain and forward-looking. The forward looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.
