Consumer Profiling

This website will help you understand what consumer profiling is, why it's done, what's collected, and how profiling companies came to have your information.

Almost every day, we provide information about our personal life to people we don't even know, and databases are piled high with this information.

How much water did you use when you took a shower? 
What did you eat for breakfast? 
Did you listen to, read, or watch the news this morning? 

Someone has information on the car you drive, where you bought or leased it, how you financed it, where you gas it up and what grade you used! 

Throughout the day, did you swipe a credit card, proximity badge, ID card, video rental card, or store savings card? 

Questions or comments?

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