Before you proceed further, I want to thank you for taking out time to fill this questionnaire!

 

How often do you shop from retail outlets?* Several times a week About once a week Once in a month Once in few months

What kind of a shopper are you?* Compulsive Shopper Window Shopper Reluctant Shopper Surgical Shopper

Out of the retail outlets mentioned below, which one do you prefer the most?* Pantaloon Retail Shoppers Stop Piramyd Megastore Westside Other

What is it about your favorite retail outlet that appeals to you?* *

Based on your experience as a shopper, check the boxes below based on 5 different factors for 5 different retail brands.(Do not check the box if you feel any of brands mentioned lacks one of the factors)* Pantaloon Retail Westside Shoppers Stop Piramyd Megastore Wills Lifestyle Product availability Customer Service Pricing Strategy Ambience Offers, gifts, reward points etc.

Are you enrolled for any loyalty schemes at any of the retail outlets?* Yes No

If you do hold a membership card for any retail outlet, do you recieve ocassional brochures, emails etc. from the brand? Yes No

Do you browse any of the Indian e-tailing websites?* Yes If yes, then kindly mention the name of the website below. No

Do you shop online?* Yes No If no, then do you... have apprehensions about shopping online. have had a bad experience in the past. have never tried it.

Do you think fewer Indian retail brands have online presence?* Yes No

When you see an online advertisement, you are most likely to...* Ignore the advertisement. Notice the advertisement and may be recall the brand later on. Notice the advertisement and click on the link to check it out.

Rate the following factors that influence your buying decision from 1-5. (Lowest:1-Highest:5)* Brand name 1 2 3 4 5 Value for money 1 2 3 4 5 Customer Service 1 2 3 4 5 Offers, discounts etc. 1 2 3 4 5 The Shopping experience, ambience etc. 1 2 3 4 5

When a brand lays emphasis on you as a customer, does it make you feel that...* Customer is the king It can get over the board and seem irritating Makes no difference

Are you loyal towards any retail brand?* Yes No

Rate the following factors that trigger loyalty towards a brand. Matrix Strongly Agree Agree Neither agree nor disagree Disagree Strongly Disagree Customer Relationship Management Brand Personality Value for money Pricing Strategy The shopping experience Product Availability Accessibility(example: Online Presence)

Do you think there has been a huge change in the retail industry in India in the past 5 years?* Yes, a lot. No. Not much.

Global retail majors like Walmart, Gap, Tesco etc. are investing in India. Do you think you may have a bias towards these brands because they are globally renowned? * Yes No

Any additional comments on the Indian retail scenario... Demographics

Name* *

Age* *

Location* *

Occupation* *

Contact Details(email address or phone number)* *