Hoodia gordonii, "Whoo De AH", is the botanical name for a leafless, spiky succulent plant that grows throughout the semi-arid areas of Southern Africa primarily the Kalahari desert. The San (local inhabitants) have rationally used Hoodia stems to stave off hunger and thirst when on long journeys, as it acts as an appetite suppressant. Hoodia Gordonii was discovered and used by the San tribe from the Kalahari, South Africa, since prehistoric times. They chewed the bitter Hoodia plant twice a day to suppress hunger and thirst during long hunting trips. This plant contains the miracle molecule p57 that was recently translated into a obesity cure. Mass global interest has been shown for Hoodia since Pfizer, the international pharmaceutical giant, started to research Hoodia's potential to help people with obesity. Pfizer recently discovered Hoodia and decided to invest millions into researching the plants benefits as a new drug that would help with obesity. The research published by this company has catapulted Hoodia into the international spotlight. Hoodia is also known by horticulture experts as being extremely difficult to cultivate in captivity. The plants rot easily, and they won't grow in regular soil -- they need sandy soil with excellent drainage. Also, to make things even more difficult, these plants aren't pollinated by bees, they're pollinated by flies. To attract the flies, their blooms emit a strong, repulsive odor that smells a lot like rotting flesh. Hoodia was eaten as a fresh food by the San tribe for thousands of years with zero side effects. For most people, the real weight loss challenge has relatively to do with dieting, exercise, supplements, or how many calories you burn in the gym. The real challenge is controlling their hunger drive. People who are trying to lose weight seem to share the exact same problem. They have trouble getting their appetite under control. Hoodia gordonii, it seems, could make that much easier. Because overcoming your own hunger drive seems almost impossible unless you get some help.
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