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K9-KICK
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Corporate Image
The image that K9 Kick will be trying to project to consumers is that our product is one that is of a high quality, provides nutritional supplements, all the while being reasonably priced. The focus of the campaign is to get the attention of adults who are concerned about their canine’s health needs, but more so to adults that own dogs that need more nutrition and/or energy because of their highly skilled daily work levels. The message of the campaign is to provide nutritional supplement drink for a healthier happier pet, while at the same time enhancing performance and sustaining canine health.

Packaging
Packaging comes in two forms: blue packets filled with vitamin powder mix in a black box with the company name and logo printed on both and in water bottles, filled with the premixed product, with a blue wrapper also displaying the company name and logo. The packaging fits the campaign because we are selling water, and this product is a tough product that will turn your dog into a stronger sleeker pet. K9 Kick . . .the drink that “kicks” bark.

Public Relations
We will continually sponsor pedigree dog shows in order to meet our target market to introduce our product and answer any pet related questions. We also assist veterinarians by selling K9 Kick on a discounted price only available to this industry. Furthermore, our company donates a portion of our product to The National Dog Rescue Connection. This agency “is for all the dogs that are waiting for a permanent home and for all the families who are willing to share their home with them.”

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