Dell typically sells the OptiPlex, Latitude, and Precision names to medium-sized and large business customers, where the company's advertising emphasizes long life-cycles, reliability and serviceability. The Dimension, Inspiron, and XPS brands have an orientation towards consumers, students, and small home office environments. Dell recently re-introduced the Dell XPS brand to target the lucrative gaming market.

Dell, Inc. assembles computers for Europe in Limerick in the Republic of Ireland. Some claim that the assembly of most of their less-expensive desktop computers takes place in China. Others say that assembly for desktop computers for the North American market takes place at Dell plants in Nashville, Tennessee in Austin, Texas and in Winston-Salem, North Carolina, with servers built in Austin, Texas.

Immigration authorities usually place immigration stamps in passports at a border crossing as part of their immigration control or customs procedures. If the candidate has a stamp four visa then they are eligible to seek full time employment with Dell. Citizens of the European Economic Area (the European Union plus Iceland, Liechtenstein, and Norway) enjoy the freedom to travel and work in any European Union country without a visa.

The European Union countries are as follows: Austria; Belgium; Cyprus; Czech Republic; Denmark; Estonia; Finland ; France; Germany; Greece; Hungary; Ireland; Italy; Latvia; Lithuania; Luxembourg; Malta; Netherlands; Poland; Portugal; Slovakia; Slovenial; Spain; Sweden; United Kingdom