Site usability or user-friendliness is, without a doubt, the deciding factor on whether a website suceeds or fails.However, in the never ending quest for high-tech or creativeity of design innovations, it is often relegated a back seat. On other occassions, it is not given enough attention simply out of sheer ignorance. However, user-friendliness is not an elusive concept nor is it subjective. It is based on rigorous research and can be attained by easily applied solutions.
However, as they refer to a relatively recent and emerging technology, these standards are not definitive and should be subject to regular review and improvements. Rules may be broken and there wiill beinstances where an alternative to what is proposed will be more use in a particular situation. Standards can never remian stagnant and as such the rules here will need to be reviewd and revised to reflect the ever changing nature of Web and Browser development
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