Pace University, New YorkEMPLOYMENT HISTORY:
Bachelor of Arts in Communication Studies, Minor in Marketing ۰ GPA: 3.8 Sep 03 - May 07
Honors: Magna Cum Laude Honors, First Honors Deans List
Lamda Pi Eta (The National Communication Association Honor Society)
Alpha Chi (The National Collegiate Honor Society)
Conde Nast Publication/JANE Magazine New York, NYRELATED MARKETING PROJECT:
Creative Services Intern Feb 07 May 07
Assembled and designed comps, media kits, edit-credit books, and client presentations.
Consolidated promotional and merchandising items, contact lists for events and clients.
U.S. Trust New York, NY
Database Consultant/Marketing Intern Institutional Marketing Jun 06 Feb 07
Managed consultant database with data collection and maintenance.
Performed financial market research and analysis.
Assisted in RFPs and provided marketing support for collateral production and event planning.
Edited, proofread, and produced quarterly newsletters and articles.
Wrote and created speaker notes for PowerPoint presentations that sales team presented to clients.
Pace University - New York, NY & Briarcliff Manor, NY
Administrative Assistant - Human Resource Services Sep 04 May 05
Interacted with customers to provide excellent service and administrative support.
Organized and compiled materials for new employee orientation.
Collected and input data into a database file.
Administrative Assistant - Benefits Department Sep 03 May 04
Handled employees benefits enrollment and statements.
In charged of front office duties.
The Boston Consulting Group, Inc. New York, NY
Summer Intern Jun 01 Aug 01
Performed administrative tasks for the Senior Executive Office.
Created an efficient filing system, which reduced company operating expense.
Advertising Campaign/New Business Presentation - Fundamental of Advertising and PromotionCAMPUS ACTIVITIES:
Collaborated with a team to create a comprehensive ad campaign and presentation for Coca-Cola Classic
including: situation analysis, primary research, creative strategy brief, big idea as well as below the line ideas.
Media Plan Media Planning and Buying
Devised and tailored a media plan for BriteSmile with extensive research, marketing plan, and an ad campaign.
Pace University Marketing Association AMA,SKILLS:
VP of Internal and External Communications Jan 06 May 07
Promoted an interest in marketing through events such as lectures, conferences, and competitions.
Pace B.E.A.T. (Blazin Entertainment Activities Team),
Vice President of Marketing Sep 03 May 04
Planned, scheduled, organized, produced, and coordinated events and programs such as the Black Eyed Peas
Concert, Bingo Night, Dances, BBQs, and others to promote school spirit.
Supervised and led teams to implement marketing and advertising campaigns and programs.
Language: Fluent in Chinese (Cantonese)
Computer: Microsoft: Word, Excel, Outlook, and PowerPoint; Basic HTML and Javascript
Programs: Simmons Choices III and Mediamark Reporter (MRI)
Last Updated: 17 June 2007
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