
Evidence suggests that consumers are more likely to use coupons during a recession or when worried about their financial future. People anxious about finances seem to gain a sense of control when saving money through the use of coupons. This makes the use of coupons, especially today, one of the smartest ways a consumer can save money and take control of their household finances.
Manufacturers report that only 1% of the grocery coupons made available through Sunday papers are actually used because people do not find the specific coupons they want and need.
| "They laughed when I started using coupons...... they stopped when they saw me cut my grocery bill almost in half!"
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