No matter how good the officers are, all would not be possible without the SBMMA moderator.

Ms. Ma. Victoria C. Ac-Ac
Moderator
can't_tell_you@yahoo.com

She is known for her commendable work ethic, for her approachability, for her distinct sense of style... San Beda College could not have found a better person to Chair its Marketing Department, for Prof. Ac-Ac is one of the most respected persons in the academic field of marketing. See her as you may, Marivic Ac-Ac is ready to face the challenges of her job... and she does so with grace.

Ms. Ac-Ac has merely 20 years' experience in marketing education. She also had 5 years marketing and sales, and 5 years marketing research service experiences.

The roots of her marketing education, business and industry career can be traced to both her work experience with Rustan's Commercial Corporation as Assistant to the Training Directress and their family restaurant business.

From there, she gained her teaching, educational administration, and business experience as marketing instructor to department Chair (she supervised Finance, Economics, Management, and Marketing departments) at University of the East (one of the largest and popular business university in the country), Franchise Distributor (Avon Cosmetics, Inc., Filipino Technologies Corporation, Barclay Philippines), ACRUMAN, Ltd. Inc. (the export business she put up), Xylem Enterprises (the chemical manufacturing, another business she organized), and as a free lance marketing researcher (for Olympic Village Enterprises, Sitrite Corporation, Novelty Entertainment), where she progressed from marketing instructor to Associate Professor and Marketing Consultant.

Currently, she is Chair of the Department of Marketing Management at San Beda College. She redesigned, revised, and updated the department's marketing curriculum for the school year 1998-1999. The previous marketing curriculum develops marketing skills of students while the revised and updated curriculum not only develops marketing skill of students but also: 1) to make them competent and socially responsible Christian professionals for entrepreneurial and corporate undertakings; 2) to become leaders in marketing management education and competent business practitioners responsive to the needs of business and industry.

And to attain above objectives, subjects in applied marketing research, principles of advertising and sales promotions, and services of marketing were integrated into the curriculum.

Ms. Ac-Ac has accumulated years in marketing education teaching a wide range of marketing subjects on principles of marketing, advertising and sales promotions, marketing research, consumer behavior, sales management, public relations, product management, and marketing cost and distribution management.

She has a Bachelor of Science and Business Administration degree in Marketing and Master in Business Administration from the University of the East. She has completed her academic requirements for the Doctoral Program in Educational Administration and Leadership in the same university.

Ms. Ac-Ac was the founder and organizer of the local professional organization for marketing faculty, the Association of Marketing Educators (AME) and became its 1999 President. She was a member of the Board of Director of the Philippine Marketing Association, Inc. (PMA) for over 5 years.