Media Project- How to get Ahead in Advertising
 

Project Instructions
Budget Outline
Outline for Student Self-Evaluations

I used this project with a Grade 10 General English class as an independent study for the Media Unit. In Grade 10, we focus on Advertising and the project is a simulation of an advertising campaign.  The project can certainly be modified and altered to suit the needs, abilities and energy levels of the students.

The main purpose of the project is to teach students the power of brand name recognition. The survey at the conclusion of the project is critical to ensuring the project's impact.
Students see that a catchy logo and a good image always triumph in the world of advertising, no matter how suspect the product may be. My class was horrified to learn that the group who did the least amount of work in the class achieved the greatest brand name recognition. They had chosen a fairly goofy name and it stuck in the heads of the general student body.
As a teacher, you need to be prepared for this in your evaluation.