Each group will have a budget of $100 000 *** .  This will provide the salaries for the groups and the operating costs.

Salaries
Minimum: $5 000 per person
Maximum: $20 000 per person

This campaign is a simulation of a three month campaign, so to think of the salaries in somewhat realistic terms, $5 000 over three months would be a $20 000 annual salary, whereas $20 000 would represent a $80 000 annual salary.

warning
If you pay yourselves too much salary, you will lack the funds to run a good campaign. If you pay yourselves too little, your productivity will be effected.

Your remaining budget can be spent on the following ad media:

Audio/visual
30  sec. announcement over morning announcements:   $20 000 each spot
Classroom visit presentations     $10 000  each spot

Print Media
Bristol Board size advertising      $20 000  (sliding scale for location)
8 ½ X 11 posters **                     $500 each, 10 for $4 000
** must be stamped by Mrs. Parrish

Sponsorship of organizations:   $ 1000

Computer Terminal Wallpaper for logo $ 2 000 contracted out
                                                       $     500 in-house
 
 

*** There is an option to do a campaign for “Buy Nothing Day”. As this is a ‘product’ of a not-for profit organization, they do not have to pay taxes and have received some extra government funding so the budget for this campaign is $120 000.
Mrs. Parrish is the Public Relations co-ordinator for the “Buy Nothing Day” organization. If you want your team to get this campaign, you will have to submit a proposal (one paragraph) explaining why you are the best advertising company for this campaign.