Fashion Marketing

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Course Syllabus
Weekly Lesson Plans
Unit 1: The Fundamentals of Fashion
Unit 2: Visual Merchandising
Unit 3: The Consumers of Fashion
Unit 4: The Manufacturing of Fashion
Unit 5: Fashion Retailing
Final Exam

Weekly Lesson Plans
Includes homework, test dates, and project due dates!
This section will be updated during the Fall 2005 semester

Unit 1: The Fundamentals of Fashion

Introduction: The Nature of Fashion
Student Work Sheets
Activity 1: The Nature of Fashion
Project 1: Four Components of Fashion

Test #1: Review Sheet

Unit 2: Visual Merchandising

Student Work Sheets
Visual Merchandising Virtual Field Trip
Activity 2: Evaluating Window Displays
Assignment: Visual Merchandising Boxes
Window Display Project
Display Evaluation Rubric

Test #2: Review Sheet

Unit 3: The Consumers of Fashion

Chapter 3: Fashion Change and Consumer Acceptance
Student Work Sheets
Fashion Categories Work Sheet
Activity 3: Fashion Leaders

Chapter 2: Consumer Demand and Fashion Marketing
Student Work Sheets:
Consumer Groups
Influences on Fashion Marketing and Consumer Demand

Test #3: Review Sheet


Unit 4: The Manufacturing of Fashion

Chapter 8: International Fashion Centers
Student Work Sheets:
Global Nature of Fashion
International Fashion Centers

Activity 4: Designer Biography
Project 2: Designer Collage

Test #4: Review Sheet

Chapter 9: Product and Design Development
Student Work Sheets
Activity 5: Designing a Group
Activity 5: Style Board

Test #5: Review Sheet

Chapter 12: Wholesale Markets, Sales Promotion, and Distribution
Student Work Sheets
Activity 6: Selling Your Line
Project 3: Shopping Bag

Test #6: Review Sheet

Unit 5: Fashion Retailing

Chapter 13: Retail Stores
Student Work Sheets
Neiman Marcus: Last of the Merchant Kings
(video guide)
Activity 7: Non-Store Retailing

Chapter 15: Fashion Retail Promotion
Student Work Sheets

Test #7: Review Sheet

Final Exam

(The following will be updated for the end of the Fall 2005 semester)
Final Exam: Visual Appeal
Final Exam: Planning Sheet
Final Exam: Grading Rubric

Questions or comments?  E-mail Mrs. Coen
NYS Learning Standards for Business and Distributive Education

©2005, Mrs. Kristin Coen
Business Education Department
Rocky Point High School