CONTENTS

I- Introduction II -CA TEGORISA TION OF MAJOR WORLD RELIGIONS 111- .Introduction .Qur'anic Verses Helpful For Da'wah Concept Of God In Islam QUERIES ON ISLAM   Most Common Questions Asked By Non-Muslims About Islam Most Questions Asked By Non-Muslims Who Have Some Knowledge Of Islam IV -CHRISTIANITY .Qur'anic And Biblical Verses Helpful For Da'wah .Concept Of God In Christianity .Ten Most Common Questions Asked By Christian Missionaries Against Islam Prophet Muhammed (Pbuh) In The Bible Similarities Between Islam And Christianity V -HINDUISM .Qur'anic Verses Helpful For Da'wah .Concept Of God In Hinduism .Common Questions Asked By Hindus About Islam .Prophet Muhammed (Pbuh) In Hindu Scriptures

VI-ATHEISM .Qur'anic Verses Helpful For Da'wah .Proving The Existence Of Allah To An Atheist VII-DA'WAH TO SIKHS .Introduction To Sikhism .Concept Of God In Sikhism VIII -DA'WAH TO BUDDHISTS .Introduction To Buddhist .Buddhist Scriptures .Teachings Of Buddha .Concept Of God .Muhammad (Pbuh) In Buddhist Scriptures IX -DA'WAH TO ZOROASTRIANS {PARSlS} .Concept Of God In Zoroastrianism .Prophet Muhammed (Pbuh) In Parsi Scriptures X- DA 'W AH TO JEWS .Concept OfGod In Judaism .Prophet Muhammed (Pbuh) In The Old Testament

1.Definition of 'Da 'wah
Da 'wah ' means an invitation. In the Islamic context it means an invitation to Islam. Thus, Da'wah means conveying the message of Islam to Non-Muslims and inviting them to Islam.
Definition of 'lslaah'
, lslaah ' means to improve, correct, rectify or repair. In Islamic terminology, , Islaah ' means correcting a Muslim or providing more knowledge of Islam to a Muslim.
Difference between lslaah and Da 'wah
Usually people use the word 'Da'wah' for the act of conveying the message of Islam, without differentiating whether the person being addressed is a Muslim or a Non-Muslim. Many consider Da'wah and Islaah to be one and the same activity .The appropriate word used for inviting a Non-Muslim to Islam is Da 'wah and for
providing correct and additional knowledge of Islam to a Muslim is Islaah.
Forms of Da 'wah
There are two forms of Da 'wah:(i) live and direct without any media and (ii) indirect through means of media.
Different Media Of Da 'wah
The media through which Da 'wah can be done ~s broadly divided into four categories:
i) Print Media ii) Audio iii) Video iv) Electronic Media
1. Print Media: Print Media can be further classified into non-periodical and periodical:
i) Non-periodical print media consists of literature: pamphlets, booklets, books, etc.
ii) Periodical print media consists of newspapers, magazines, newsletters, etc. which are published periodically -either daily, weekly, fortnightly, monthly, annually, etc.
2. Audio:
The popular audio media today are i) Audio cassettes ii) Audio compact discs iii) Digital Audio Tapes (DA T). The audio media can be used at different levels:
a) Individual:
i) A person can listen at fixed places like home, office, etc. with the help of desktop audio equipment.
ii) While traveling in cars, buses, trains, planes, etc. with the help of audio equipment fixed in the vehicle.
iii) While walking, moving or any of the above situations with the help of portable audio equipment.
b) Group:
Audio media can be used to convey the message to a group of family members, social and cultural gatherings, functions,meetings. etc.
c) Public Level:Audio media can we be utilized to reach a multitude of people through radio broadcast.
3. Video:
The popular video media today are i) Video Cassettes ii) Video Compact Discs -VCD iii) Digital Video Discs -DVD Video media too, like audio media, can be used to convey the message to an individual or to a group of people. It can also be used to convey the message to the public via Cable T.V. Networks, T.V.Stations and Satellite T .v. Channels.
4. Electronic Media:Electronic Media or Computer Media is another media that can be used to convey the message to an individual or a group of  people. It can also be used at a public: level through the Internet by way of web sites, homepages,bulletin boards,email messages etc.Electronic Media can be stored on hard discs and on:
i) Diskettes or floppies
ii) Compact Discs: Read Only Memory -CD ROMs
iii) Digital Video Discs -DVD Effectiveness of Different Media Impact and Retention of Media
I. Retention levels of different media:Research has shown that different media have different percentage of retention of the message conveyed.
i) Print media = 10% retention:An average person when he reads any material he remembers
approximately 10% of what he has read.
ii) Audio -20% retention An average person when he hears any message he remembers approximately 20% of what he has heard.
iii) Visual -30% retention:An avcrage person Wr,e!1 he sces anything he retains or remembers
,lPproximately 30% of what he has seen.
iv) Video (Audio Visual)- 50% retention:If an average person sees and hears a particular message he remembers about 50% of what he has seen, and heard. The
maximum retention is in the case of audio-video media since both the senses of sight and hearing are involved in grasping the message conveyed.
These first four types of media i.e. the print media, audio, video and electronic media, are mainly modes of one-way communication, i.e. conveying the message in one direction only without interaction and clarification from the person who receives the message. It is more of a monologue than a dialogue. A very minute portion of these media can be converted into an interaction or a dialogue, for e.g., a question and answer column in the periodical of the print media or a
live question and answer session via the telephone on the radio or television channel or live chatting on the internet.
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