THE WINDS OF CHANGE 2001!!!

SPREAD THE WORD FREE E-COMMERCE NETWORK!!!

LET YOUR VOICE BE HEARD

AROUND THE WORLD!!!

This is what I call an 'affirmation' -- positive self-talk to charge up my emotions and help me produce my very best work. An affirmation can be as simply as "YES!"...as uplifting as "I'm very happy at this moment!"...or as determined as "I'm willing to do whatever is necessary to succeed!"

Try it for yourself right now. Choose a positive message you want to tell yourself. Then stand up, put your head back, throw your arms up, and shout it out loud. Makes you feel uncomfortable? Good! You've just discovered how powerful words can be.

Unlimited Success & Wealth are All In the Words You Use

What's the single most important asset you and your business possess? Forget money and numbers. The true currency of business is WORDS. Communicating your ideas, your offer, the benefits of your product -- using words to achieve your aims is the single most important activity any business ever performs.

Unlimited success and wealth are as simple as using the right words. You can get everything you've ever wanted in life, simply by saying the right words -- because the words which you communicate determine the quality of your life.

This is true whether communicating with others or with yourself. Especially with yourself.

Words have the power to induce someone to laugh, to cry, to be kind, to be loving, to be cooperative, or to buy. Or be unkind, angry, irrational. Whether words are written or spoken, they have enormous power. Of course, when words are spoken, the added factors of voice timbre, emphasis, emotion...all have the potential to cause even more impact.

Use Words to Achieve a Win -Win Situation

Here is what few businesspeople seem to realize: People all over the world really want to help and accommodate their fellow humans. But they must be approached properly. The magic words I'll reveal to you in a moment can manipulate a situation to bring you what you want -- which isn't necessarily a bad thing.

Magic Words Can Bring You Riches

The same words, strategies and techniques which I've used to get the best results from everyday situations -- like renting a Mercedes for the price of a Ford, slashing the cost of a first class hotel room, and buying valuable antiques at huge discounts -- can work magic for your business, too. Here are 3 of the phrases which have helped me build a career marketing over $500,000,000 of both my own and my client's products and services.

Magic Phrase #1 -- Attract All the Money You Need for any business venture you'd like to start. The magic words here are "sophisticated investor." Every successful professional -- such as a doctor or lawyer -- likes to think of himself or herself as sophisticated. And you can often attract these people to invest in your business.

Run an ad in your local paper, highlighting those two key words. Other magic phrases to include are "Local business person with excellent track record and reputable history"; "start-up business opportunity, limited investment, high potential return," and "references available."

Magic Phrase #2 -- Receive Free Expert Help for your business. Simply announce, "I have a business problem and need expert assistance" either to a local business group (such as the Chamber of Commerce which you have in practically every town) -- or putting an advertisement in the business section of your local newspaper. I've been absolutely delighted with the quality of assistance provided to me on several occasions by retired executives. Seek them out in your local area, and you could benefit from this great source of experienced know-how, too.

Magic Phrase #3 -- Get Capable People to Work for Free. Your magic words here are "piece of the action." Instead of paying a fixed salary, run ads offering people one of these options:

• Hourly rate for services rendered
• Percentage of sales
• Percentage of profits
• Royalty on sales
• Percentage of savings
• Fixed payment for each unit produce

Anyone with a strong entrepreneurial instinct will be attracted by such an approach. It means there will be no limit on their income, they will be more independent, they can set their own hours -- and the harder they work, the more they earn. This is just the type of person you should employ.

Assume The Other Person Has Already Said "Yes"

Ask questions which assume the end result you seek. For example, speaking with your bank manager about setting up a merchant account, you might ask these questions:

1. "How long does it normally take for a credit card charge to be credited to my account?"

2. "What discount or percentage of credit card sales will the bank charge us for your service?"

3. "How long would it take to get the service in place?"

4. "What equipment do we need to buy to make it easier for your bank to process our orders?"

Can you see how the end result -- having a merchant account so you can process the credit card orders -- is assumed by the very words used in each question?

Magic Words Deliver Power

And this is especially true when you're speaking to yourself. As I said at the beginning of this letter, I use affirmations every day -- standing up, looking to the sky, throwing my hands in the air, and shouting out a positive message I need to tell myself.

Yes, I feel ridiculous when I do this too. But that discomfort is just the push I need to change my emotional state. The magic words in my affirmations give me the energy and determination I need to produce my very best work. And I truly believe they'll help you achieve your goals too.

Ted Nicholas, widely recognized as one of the greatest direct marketing wizards of all time, is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail. He has been called the Five Hundred Million Dollar Man, having marketed over $500 million worth of products in 49 different industries. Ted is also internationally revered as one of the greatest living copywriters who earned as much as half a million dollars from a single 1000-word ad. His latest book, "Magic Words That Bring You Riches" reveals 17 magic words that can make you a fortune.

How to Use Other People's Money for Your Business
By Matthew Lesko

“Money is a terrible master but an excellent servant.” - P.T. Barnum

John Ray, the famous 17th century author, was known to have written the aphorism, “Money begets money.” In the business world, I'm sure you've also heard the saying, “You've got to have money to make money.”

There are countless sources of cash, but by far, the best one to utilize for your business is … other people's money.

Perhaps one of the greatest “secrets” of the richest people in the world is summed up in those 3 words: Other People's Money – OPM for short. If you took a cross-section of the most affluent business people, you'll find that the majority of them launched their fortunes using OPM. In the next few minutes, I will show you how you can obtain other people's money for your business. What you do with the money, however, is up to you – but if I were you, I'd take P.T. Barnum's advice, and make money your servant so that you, too, you can make your own fortune.

The use of other people's money has become such an ethical and acceptable mainstay in business because one can leverage other people's money to your benefit.

For example, you can leverage borrowed money into high-yield investment programs that could generate a return that would then pay back your lender and line your pockets as well. Or you can leverage borrowed money into asset-producing or income-generating real property. Or you can simply borrow money to start or grow your business.

The benefits to using OPM are obvious:

1) When you use other people's money, especially within the parameters of a corporation, your debt is assigned to your business, and your debtors can make no claims against your personal finances; and 2) the infusion of cash allows you to have money to make money for your business. Of course, even with the proliferation of lending institutions and venture capitalists, it is often difficult to obtain other people's money, Well, since Wall Street Journal has kindly called me a man who “finds answers in unlikely places,” I'm going to reveal an unlikely place where you can obtain other people's money. This one is available to all, and yet very few ever take advantage of it. It's the federal government. In fact, I've even coined a phrase for this source of money: I call it “other taxpayers' money” – OTM for short. The federal government has millions of dollars of taxpayers' money allocated to funding businesses like yours and mine.

Here are a few great sources of OTM:

1) If you want to get training and/or money to start your own business, millions of dollars are available at www.sba.com. They'll also show you how to find alternative sources of financing, how to protect your invention, how to sell your idea, how to license your product, how to write legal contracts, how to sell overseas, and how to buy business equipment.

2) If you want money to export and sell products to foreign countries, you can obtain it from the Export-Import Bank of the United States at www.exim.gov. Or you can go to The Overseas Private Investment Corporation (OPIC) at www.opic.gov.

3) If you want to obtain government contracts, then access the Procurement Assistance Offices online. Here, you'll learn how to draw up a business plan that'll get your business noticed. They can match the product or service you're selling with the appropriate agency, and then help you market to them more effectively. You can find these programs at www.dla.mil.

4) If you need venture capital for a new or existing business, then you need to go online and access the Small Business Investment Company (SBIC). These are privately-organized and privately-managed investment firms that are licensed by the Small Business Administration (SBA). With their own capital and with funds borrowed at favorable rates through the federal government, SBICs provide venture capital to small independent businesses, both new and established. You can access them at www.sba.gov/INV.

5) If you need free help or want to learn how to do your own personal or business taxes? All you have to do is access www.irs.ustreas.gov/prod/bus_info-bus_help.html.

You can also obtain a free 26-page book on the Internet called The Credit Process: A Guide for Small Business Owners. It's written for small business owners seeking financing for the first time. It covers sources and types of financing; funding resources; preparation of a business plan; preparation of loan applications; and action to take if a loan is denied. It also contains an especially useful and comprehensive glossary of finance terms, agencies, and fair lending regulations.

Matthew Lesko is a New York times syndicated columnist, and author of 2 New York Times best-sellers. He is regularly featured as the nation's top expert on government freebies on TV programs such as Larry King, Oprah, David Letterman, Jay Leno, the Today Show and Good Morning America. His latest book, “Free Money for Entrepreneurs on the Internet” identifies hundreds of little-known sources of free government money for “net-repreneurs” and reveals the secret formula for easily obtaining the money for your business.
Free Money for Entrepreneurs on the Internet