ANWAR MAHFOUDHI
Senior level sales/marketing background in multinational FMCG environment.
Trilingual English - French - Arabic (all dialects)
Some of my
achievements in different markets include:
Ø
Development and
launch of new products (Food & Non-food) in local and export
markets;
Ø
Management of
large size and multi-ethnic Sales Organisations ;
Ø
Effective market
coverage : retail , key account and wholesale channels;
Ø
Design and
implementation of consumer & trade marketing activities;
Ø
Design of various
merchandising materials;
• INTRODUCTION: My Objective
• THE PROFESSIONAL: My Professional experience.
• THE CANDIDATE: My Core skills.
• THE PERSON: Education,Address and additional information.
My objective is to join an International FMCG
company,at a senior level position,in order to
contribute positively to its domestic and/or international
development
July 05 -:Country Manager,ARLA FOODS- Algiers,Algeria
Achievements:
q Developed and implemented a country strategy for the Dano milk powder launch;
Apr 04- Jun 05 :General Sales Manager,UNILEVER- Algiers,Algeria
Achievements:
q Succeeded to launch Unilever products (detergents,cosmetics and food products) through a national sales nework;
Oct 99-Jan 03:Sales & Marketing Manager,THE
COCA-COLA Cie- Algiers,Algeria
Achievements:
q Opened 3 distribution centers with 80 van sales trucks;
q Conducted route/sub-route planning for the Direct distribution
q Recruited and trained sales people and implemented incentive & commissions scheme
q Participated in the Management Information System implementation
q Defined local merchandising standards
q Conducted Home and Trade glass injections
q succeeded to implement exclusive deals with schools/universities,Army units,gas stations,restaurants..
q Identified and appointed distributors (in remote areas)
q Implemented Sales Reporting System including: Route Settlement System,Assets Tracking System,Key Distribution Performance Indicators..
q Placed 3,000 coolers and various merchandising materials
q Developed a pre-sale system in some inaccessible areas
q Implemented coolers throughput control system
q Conducted UTC promotion and other loyalty promotions
1997/1999:Country Manager,GROUPE SEB Office- CAIRO,Egypt
Responsibilities:
q Management of the
Company's Distributors.
q Preparing and
implementing the Advertising & Promotion plans.
q Reporting to the
Group's Vice-President.
Achievements:
q
Opened and organized the Cairo Office
q
Identified new distributors in the region
q Assisted the distributors in implementing new inventory management
procedures
q Designed and implemented trade and consumers promotions
q
Initiated the First Distributors Meeting in the region
q
Succeeded to increase the Groupe’s turnover from Fr 5
Mil to Fr 20 Mil
Sector:
Small
household applliances:TEFAL,CALOR,SEB & ROWENTA
brand names.
1993/1997:General Manager,THE SAVOLA TUNISIA[am1]- Sousse,Tunisia-Employees:100
Responsibilities:
q General management of the
company
q Identification of new business
opportunities in Europe-USA and North Africa.
q Reporting to The President of
the London-based The Savola International.
Achievements:
q Successfully repositioned the company after its acquisition (67% of shares) by the Saudi Group The Savola Cie.
q Succeeded in expanding the local operations by launching new qualities of products:1995 market share:21% vs.5% in 1992.
q Succeeded to up-grade the factory in order to match the international production standards.
q Conducted the design and the development of new export products and strongly contributed to their successful implementation into the US market.
q Cogia becomes the first Tunisian company to export bottled olive oil to the US market.
q 1995 turnover:U$ 8 million vs.U$ 1 million in 1992.
q Participated in various negotiations in Morocco, Spain, USA, Algeria, Libya, UK..(for new acquisitions and industrial partnership) on behalf of The Savola Group.
Sector:
Bottling
and marketing different qualities of edible oil.
1990/1993:Assistant General
Manager-International
Sales Division,THE SAVOLA Cie,Jeddah,Saudi Arabia.
Employees:1,200- Turnover U$ 340 million.
Responsibilities:
q New business
development,client liaison,contract negotiations and organization of the
Division.
Achievements:
q Identified,appointed and managed distributors for Savola products,in Lebanon,Syria and Jordan.
q Strongly contributed to the Cogia's acquisition in coordination with Swicorp-Finance (Geneva).
q Recruited and trained Area Managers for the Levant area.
q Initiated and organized the 1 st Savola's international meeting with the major distributors.
Sector:
The Savola Group is a major food company in the Middle
East (edible oil,sugar,snack foods,diary products,packaging, chocolate..)
and partner of some international companies (Pepsi,Colgate,Mobil,Tate and
Lyle?).
1986/1990:Sales Manager,REMACO Cie[am2],.Jeddah,Saudi
Arabia.Employees:200 - Turnover:U$ 20 million.
Responsibilities:
q Management of the
sales network (40 salespersons).
q Liaison with the
Orangina Int'l. Marketing Division-Paris
Achievements:
q Set up and developed the sales network.
q Opened sales branches in Jeddah,Ryadh,Medina,Mecca & Khamis Mushit;
q Developed and implemented sales training programs and sales reporting systems.
q Successfully launched the Orangina brand in Saudi Arabia (80% of distribution rate,year 1).
Sector:
Remaco is
a joint venture between the French Pernod-Ricard and Saudi investors.
Bottling
and marketing Orangina for the Middle East.
1985/1986:Sales Executive,ORANGINA INT'l.,Pernod-Ricard
Group Paris,France-
q Assisted The Sales Manager in developing Orangina Business with the major supermarkets chains in France (as training period,before joining Remaco Cie).
1984/1985:Sales Representative,DIALOG INFORMATIQUE,Dijon,France
q Selling business solutions to the Dijon-based companies (HP,IBM,Olivetti..).
§ 15 years of multinational and multicultural professional experience with blue-chip FMCG companies.
§
5
years of General Management experience within an international environment.
§ Strong background of the manufacturing/industrial environment.
§ In depth knowledge of different markets: Saudi Arabia,Tunisia, Algeria,Jordan,Lebanon,Syria,Egypt.
§ Highly motivated with financial,commercial and strategic skills.
§ Opening and managing subsidiaries,sales branches and distribution centers with full P&L responsibility.
§ Defining and implementing Business and Media Plans;
§ Designing and implementing consumer/trade marketing activities;
§ Recruiting,managing,training
and motivating -multi-ethnic- people (on-job training,sales contests,sales
commissions schemes..);
§ Developing direct distribution including : retail and merchandising routes planning,route settlement,SKUs rationalization..;
§ Identifying ,appointing and managing distributors/wholesalers (local and export markets);
§ Implementing internal control
procedures and reporting systems;
§ Drafting and negotiating
various sales contracts (exclusive deals, coolers and POSMs
placement,distribution contracts..);
§ Working with key accounts
(schools/universities,Supermarkets and other institutionals);
§
Experience
in inventory management and production scheduling (returnable and
non-returnable packaging);
§ Sound understanding of modern communication tools: Internet,Intranet,Lotus Notes..
1985:Export sales
executive diploma-Dijon (France)
1981:Food Industry Technologist-Ecole Supérieure des Sciences de la
Nutrition
University
of Tunis (Tunisia)
1978:Baccalaureate
Maths-Sciences-Tunis (Tunisia)
Additional
Information
Date of birth: 20 May 1960,married,01 child (18).
French and Tunisian citizen, and eligible to
work in all European and Arabic countries.
Living and working experience in France,Kingdom of
Saudi Arabia,Tunisia,Algeria,Egypt..
Extensive practice of Word,Excel,Power Point and
various financial data bases.
Extensive travels in the Middle-East,Europe,USA and
Africa.
References upon request.
21000 Dijon,France
Tel.(France):+ 33 3 80 72 12 10
Email: anwar_mahfoudhi@hotmail.com
