Derek Jeter Signed by Famous Fixins
by Michael Simon
Sept. 9,1999

New York, September 9, 1999 - Famous Fixins, Inc. (OTC BB: FIXN), a leading producer and distributor of celebrity and athlete-affiliated food products, today announced that New York Yankee All-Star shortstop Derek Jeter has joined their growing line-up of superstars with his own cereal.

"Jeter's," a frosted flakes cereal, will be packaged in a limited edition collector's cereal box and will be available in the Metro New York area in time for the Major League Baseball post-season, with a national launch to follow shortly thereafter. As a sales incentive, random boxes will contain one of fifty (50) instant winner redemption cards for authentically autographed Derek Jeter baseball jerseys and one (1) grand prize winner will have the opportunity to meet the Yankee Superstar. "I start my day with a bowl of cereal every morning and now I am able to do it with my own brand," stated Jeter.

Famous Fixins has reached an agreement with the 24-time World Champion New York Yankees to cross-promote Derek's new cereal and the Yankees Kids Club. Various events and special promotions will take place at Yankee Stadium.

"We are extremely excited to announce the signing of New York's most exciting and talented player. This 25 year old shortstop has proven to be the future of baseball," said Jason Bauer, President of Famous Fixins. "Our agreement with the Yankees will enable us to use Derek in uniform." Bauer also announced that a portion of the cereal's proceeds would be donated to Jeter's Turn 2 Foundation, which assists youths at risk to alcohol and drug abuse. "While Derek is honored to have his own cereal box, he is very excited by the fact that his foundation will benefit with proceeds and awareness from the product" said Jeter's agent, Casey Close, President of IMG Baseball. Derek Jeter joins the growing number of superstars to grace the packaging of their own Famous Fixins cereal or food product.

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