The three most important elements of small business website marketing are search engine optimization, effective sales copy, and professional-looking web design.
Although search engine optimization is something that needs to be learned, there is a lot of information about it on the Internet. To break it down to its simplest components, SEO consists of the following elements:
Small business website marketing does not involve quick fixes, overnight results, or easy money. If you're planning on developing a profitable web-based business then you should expect to work on it almost every day for four to six months before anticipating even minute progress.
Not only do you need to develop a lot of original content for your website, in order for it to be considered a worthwhile resource by the search engines and website visitors, but you also need to make sure that each page is liberally sprinkled with a few targeted keyword phrases, without overdoing it! When creating website content for any website, you need to maintain a balance between having enough keyword 'density' and still writing content that sounds natural, interesting, and not overly repetitive.
Effective online website marketing involves a steady, continuous approach to content development, link building, and learning about the latest trends in things like social media marketing, search engine optimization, email marketing, and writing effective sales copy.
When building an Internet business and a Web presence remember the ancient Chinese saying, (attributed to Lao-Tzu) that "A journey of a thousand miles begins with a single step." Take that first step and keep walking, and you will reach your destination of Internet marketing success.