Website for people who have equipment to rent out and for people who don't have it, to rent it cheaply.
Who needs this website....
Renters: People who need equipment. If you can afford to buy a 20 ton log splitter do you have room to store it along with all the other things you only use once or twice a year? Would it be worth owning for use just once or twice a year? Why not rent it for more generous terms than you can from the local home improvement store? If you could pick it up after work on Friday and start using it on Saturday, that might be much easier than having to pick it up and return it within four hours. Nor can everyone has the huge warehouse you'd need to store all the things you might use once or twice a year. Wouldn't you like to have its payback date come a few years sooner by renting it out to your neighbors?
Owners: People who own equipment.