"Whether alone or with others, consumers play out their special roles in the drama of life. Society has written the script, some authority figure may be the director, the physical environment the stage, the current situation the setting, the others in the group the players, ...clothing the costumes."*

This website has been designed to illustrate the connection between women's role in each decade and their fashion.

*Alreck, Pamela L., and Robert B. Settle. Why They Buy: American Consumers, Inside and Out. New York: John Wiley and Sons, 1986.