WINS 1010 - Transcripts


In December 1956 the following radio spots were heard at the 7 pm lead-in to Alan Freed’s show; with a stringed instrument in the background, announcer Sidney Grosse (who, in 1958 had a nighttime show on Saturday nights, “The Voice in The Night”, during which he read thrillers such as "The Tenants" by William Tenn) was saying, “Everybody’s dialing Ten-Ten; everybody’s dialing Ten-Ten; everybody’s dialing Ten-Ten, ‘cause your favorite station for weather and news, is W – I – N – S, New . . . York”, which was immediately followed by announcer Brad Phillips station jingle: “For music, news, time and the weather; keep your dial where the Tens come together: WINS New York. And now the Alan Freed Show, with a warm welcome back to Alan.”

Freed replied: “Thank you very much, Brad Phillips. Well, hello everybody. Gee, we’ve been away so long—I just told my engineer, Pete Lee/Leigh, I didn’t know whether I—if I knew exactly what to say when we got back on the radio again. It’s sure grand to be back home again, and of course a tremendous vote of thanks to the ‘Crown Prince of Rock and Roll’— Paul Sherman, who did a magnificent job standing-in here, while we went down to catch a little sun on the sunny shores of Miami Beach, Florida, and it was really wonderful. It’s so grand to be back here again as we get all set to [sic] the big beat in popular music not only in America, but all around the world! SO—as we say—‘get your dancin’ shoes on and WELCOME to your Rock and Roll Party!”

Transcription from personally-recorded aircheck by Alex Borsos, Jr, Southampton NJ.


Another introduction to Freed’s “Rock and Roll Party on December 20 or 21, 1956, breaking into his theme song, “Big Heavy”, Freed said, “Yeahyeahyeahyeahyeahyuh! Well, hello everybody! Hi y’all! Hope you’re all in good health and are happy—we hope to make you a little happier even, tonight, with our rock and roll music from now until 11 o’clock. We’ll be saying ‘hello’ to a lot of guys and gals who’ve written in, and we’ll be advising you, too, about all the big things that are coming up—we’re only a couple days away now from the opening of our great holiday of stars show at the Brooklyn Paramount theater beginning on Sunday, for eight wonderful days!” (A reference to the”Christmas Jubilee” show of that year.)

Transcription from personally-recorded aircheck by Alex Borsos, Jr, Southampton NJ.


Zeke Manners, known as “The Jewish Hillbilly” and writer of “The Pennsylvania Polka” found himself in New York, an implant from the West Coast.
In late 1956 he was hosting the 10 to Midnight slot on WINS, and by February 1957 had moved to the morning show time.
His theme song was Nelson Riddle’s “Brother John”.
One of the voice-overs of this theme went like this: “Well good evening to you! Nnnyeah! Heh, heh, heh! How’s the world? Eleven—one minute after Ten! Muffed it already—didn’t even get the show on the road, how’d’ya like that? Well-l-l-l, it’s nigh on to Ten o’clock in New York City; the Zeke Manners Show; I’ve got Frankie and Joe, gezintz; here they are, and we’ve got turntables that are positively living. The records—ya gotta beat ‘em down with a stick! It’s Zeke-a-Roo, with records from me to you; two solid hours every night until midnight. The most recent timetables in town; we’ll play music that’s sweet, and you don’t worry about time, I’m gonna watch the clock! What else? The engineer? No! Better the clock I should watch.”

Transcription from personally-recorded aircheck by Alex Borsos, Jr, Southampton NJ.


On February 15, 1957, this promo aired for his morning show, voice-over theme song, “Brother John” by Nelson Riddle’s Orchestra: “Bumbumbumbumbumbumbum—Ladies and gentlemen, this is Zeke Manners inviting you to listen to my broadcast here at W – I – N – S, six until ny-ine-thirty; What’s that? You say, “Why?” Well, here’s an unsolicited testimonial from one of my listeners: ‘I’m gonna get up and walk right outta this room!” *
“That’s exactly what we do, ladies and gentlemen: get ya up and outta the house in time and on time; we give you the most frequesnt time signals in town, weather reports, news, and living records! We’ll see ya tomorrow at six until nine-thirty here at Ten-Ten on your New York radio dial.”

Transcriptions from personally-recorded airchecks by Alex Borsos, Jr, Southampton NJ.

* From Stan Freberg’s 1953 recording, Christmas Dragnet.


In 1957 one station jingle employed poetic license uttered by Sidney Grosse who had somewhat of a British accent.
Part of the jingle sounded like this: “…when they got there, his lady fair said, ‘Dance to what? Oh, Yes! W – I – N – S, W – I – N – S; for music, news, time and the weather, the Jacks and Jills dial WINS together.”
And was immediately followed by Brad Phillips saying, “The newest sound in town, the liveliest sound around—the right spot, the bright spot, the Ten-Ten spot, W – I – N – S New York”.

Transcription from personally recorded aircheck by Alex Borsos, Jr, Southampton NJ.


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