First, most of the stuff you can search for on About.com is original content written by people who work on the site. So, you know that what you find isn't anything fake or "unrealistic". It is simple, basic, but VERY good information that is put on the site.
Second, instead of searching endlessly, you can easily find what you are looking for by clicking on and viewing different categories and topics. This eliminates the hassle you can get when you are looking for something, but you are not sure how to type it into a search engine.
Above all, I give About.com an A+ in both site content and looks.
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