The Denny's Crisis Wrapped Up
“Denny’s story is a real life account of how a company pulled itself out of a public relations nightmare and earned back the trust of its customers” (Adamson 2000). According to Fortune magazine in 2000, Denny’s ranks as one of the This is displayed by the fact that in 1993, there was one black franchise. In 2002, there were 64 black franchises. We feel that Denny’s story is a good example of how, “teamwork, fairness, and keeping the customer satisfied will protect the good name of your company during any crisis you may face in the future” (Adamson 2000).