More Design Techniques
Text/Object boxes
Give the freedom of mobility (they are not locked to a specific location)
Come in different sizes, shapes, and shadows.
Shadows allow the box to stand out
Separate two articles
Used to indicate a sidebar
Shading and Word Art
Objects can be emphasized with shading
Word Art can draw attention
Color Techniques
Red
- Generates excitement and energy
Green
- Encourages people to think
Yellow
- signifies optimism and confidence
Blue
- Relaxes and calms
Colors React by...
Contrasting -
Colors that make each other stand out
Harmonizing -
colors that go well together
Clashing -
colors that do not look well together
C
o
l
o
r Spectrum>
Reactions above occur because of the color spectrum
A.K.A. light spectrum
Range of colors that make
white
light
Graphical Communication
Use the cropping tool to trim a graphic
Cannot be used to resize graphics
Trims out unwanted parts of a graphic
Wrapping Feature
Used to place graphics in a publication wherever the designer chooses. It positions text around the graphics
Watermark
Places graphics underneath the text in a publication.
Faint lightly shaded objects that appear behind text.
Graphics
Pre-designed images--.bmp
Graphic Interchange formats--.gif
Internet picture formats--.jpg
Paintbrush--.pcx
Tagged Image--.tif
spectrum.jpg
Center Alignment
Appropriate for titles and headings
Used to center all text lines
More formal
More difficult to read because of ragged line beginnings
Left-Alignment
Most common
Default alignment
Easiest to read
Less formal
Right Alignment
Display purposes
Appropriate for titles and headings in certain designs
Difficult to read
Justified text
Words appear across the line more evenly
Even left and right margins
Gives sense of order and precision
Newspapers and newsletters often use
e-mail