What do your readership surveys
tell you about your association's publications? Do your members
value your association's affinity programs?
At Association Strategy Group, we believe that a systematic
program review process is a salient tool in remaining relevant
and responsive to member needs. However, we find that associations
devote little attention to determining whether or |
|
provides strategic performance evaluation
services to associations, offering associations a much-needed
third party assessment of existing activity/service offerings.
The results of program evaluation are essential in shaping future
association strategic planning. |