One of the most important yet least embraced aspect of strategic association management is a formal program evaluation process. Did your membership recruitment plan achieve the results you had anticipated?
 
not programs are meeting defined objectives.

Association Strategy Group
What do your readership surveys tell you about your association's publications? Do your members value your association's affinity programs?

At Association Strategy Group, we believe that a systematic program review process is a salient tool in remaining relevant and responsive to member needs. However, we find that associations devote little attention to determining whether or
  provides strategic performance evaluation services to associations, offering associations a much-needed third party assessment of existing activity/service offerings. The results of program evaluation are essential in shaping future association strategic planning.
  Strategic Planning - HR Management - Performance Evaluation
Organizational Development