Overall, does your association do an effective job of measuring
outcomes?
Measuring "association effectiveness" is a methodologically
Association Strategy Group has developed a methodologically
rigorous approach to performance
challenging, but essential element
of strategic association management. A systematic approach to
member surveying, program evaluation, and benchmarking is a
critically important way of remaining relevant and responsive
to the changing needs of your membership.
evaluation that greatly assists
our association clients in their efforts to embrace continuous
improvement as an operational mantra.
