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SHOWMANSHIP
For
MAGICIANS
TABLE Of CONTENTS
INTRODUCTION
- The need for this book
- Much applies to all entertainers
- Why I have dared
- "Well, he's working."
- Collected by the show business
- The unmentionable appeal
.
- CHAPTER I
Do Magicians Need Higher Entertainment Standards?
The only reason for showmanship
The fallacy that magic "always entertains."
Why changing standards have made new presentation methods necessary
The spectators themselves
The damage poor presentation does
Clues from the show business
See the performance as the spectators do.
CHAPTER IIThings From Another Era
Who the average magician is
Tables and the one
boss shay
The circus adopts modern taste
Look at the stuff and hang your head
Whose fault is it?
Second childhood
Magicians as strange characters
Glib and idle talk
Dismal palaver
Stumbling all around
Secrets are not important
Flunkies
What do you prefer for entertainment?
CHAPTER IIIHow to Find Out What the Public Really Wants
The magic of attendance
Motion pictures
Stage musicals
Dramatic shows
Vaudeville
Night clubs
Burlesque
Opera
Concert
Ballet
The secret of the appeal of drama
Romance, rehearsal and punch
Specially written material
Unified routine
What show business reveals
Who gets the dollar?
Build to customer preferences.
CHAPTER IVThe Things Big Audiences Really Buy
Dissection for diagnosis
Analysis of audience appeals
Where the average magician misses
Make them like you in as many ways as they can
Quantity and variety
Modernizing the mental act.
CHAPTER VHow Music Adds Interest
The foundational principles upon which the whole show business is based
Shaping magic to these standards not difficult
Music
Not a "tiny little valse"
Mood, background, situation and character through music
Pennies from heaven versus the miser
Audience sympathy
Intermezzo to a snootful
Murder to music
The Anvil Chorus and the heathen Chinee.
CHAPTER VIRhythm, Youth and Sex Appeal
Tap your foot to top billing
Stardust and a beautiful blonde
Stop, look and listen
Walk-ons
Who is the greatest magician, and rhythm
Life begins at forty, but Factor's helps
Gals as gals
Stress without vulgarity
Glamour sells tickets
Indirect methods are best
On being unaware and subtle.
CHAPTER VIIPersonality and the Necessity of Selling Yourself
People are more interested in people
The big stars and what they have in common
How individuality makes the star
Only one result possible
How a pleasing personality is achieved
Dale Carnegie's magic book
Only five ways to reach a spectator
Two most important
The sound and fury
Make yourself different
Identifications
They must please the spectators
Try it yourself
Material and style
Push the man, not the tricks
Picking you own pocket.
CHAPTER VIIIColor, Harmony, Sentiment, Romance
Color in keeping only in certain cases
Think of the other stuff
Artificial lights and color
The conventional is dangerous
Many meanings to harmony
Good taste, and a sense for fitness
Sentiment pays dividends
Hats
Love, and a two timing daddy
Conjuring courtship
Nostalgia, not neuralgia.
CHAPTER IXTiming and Pointing
What timing is
Examples abound
Emphasizing to sell the idea
The gradual ritard
Piano solo with razor blade accompaniment
Timing for punch
Amateurs don't like it
Volunteer critics
Pointing for mayhem
What pointing is
Lazy pointing to a very fast trick
The factors to stress
Good general rules.
CHAPTER XSurprise, Unity, Character and Situation
An effective expedient
Logical development best
Surprise with punch
Unity, the connecting thread
What unity is
Examples
Characters
What they are
How they trap audience interest
Back to unity again
More ways of achieving it
It may be bird, beast or fish
Maintaining character
People are interested in people, again
How character is revealed
Situation, what it is
Conflict brings consequences
Russell Swann and situation
Situation and a nude young woman.
CHAPTER XICostuming, Grooming, Make-up, Personal Behavior and Smoothness
Proper costume and careful grooming essential
Old out-of-date clothes at a party
Clothes make the character
When there is doubt, there is no doubt
Well groomed routine
What, when and how
Being at ease
Let the subconscious do the work
On standing still
Be particular about make-up
How to find out how to dress
How to avoid having to have the hands cut off
Facial expression with a floy-floy
Voice placement, not ventriloquism
Stage fright
What it is and how to eliminate it
Poise a la Old Granddad
And smoothness.
CHAPTER XIIConfidence Through Rehearsal
How to gain confidence
What rehearsal really is
What it is in the beginning
Time limits
On acquiring material
Putting the act together
Get good advice
Magicians are poor judges
Every little movement
The walk-through
What is action?
Climbing the golden stairs
What lift and movement are
The grind of rehearsal
On correcting mistakes.
CHAPTER XIIIPhysical Action, Group Coordination, Precise Attack, Economy and Brevity
Why people like physical action
How it can be incorporated in magic
How group coordination may be applied to magic
Coordination with money, hats and water
Stupendous trickery
Out with the flunkey
Again, people are interested in people
A game of catch
With rope, too
What precise attack is
What economy it
Getting his money's worth
What brevity is, and how to achieve it
Holding attention.
CHAPTER XIVEfficient Pacing, Punch, Instinct Appeals, Combined Appeals, Grace, Effortless Skill, Spectacle and Contrast
How to pace efficiently
What punch is
How to acquire it
From 36 gals
Why magic acts lack punch
Instinct appeals and responses
Ganging them up
How to be graceful
How to make your skill seem effortless
Sure-fire material
What spectacle is
How to create it
Contrast for emphasis.
CHAPTER XVComedy
Its importance
Subordinate tricks to comedy
Comedy is a serious business
Where to learn about it
Various kinds of comedy
Humor and wit
Jest and joke
The laughable, ludicrous, comical, droll, ridiculous
Satire irony, caricature and burlesque
Comedy in the difficulties of others
Twenty-four causes for laughter
Some suggestions.
CHAPTER XVIGetting and Holding Interest and Attention
Success is proportionate to interest
The kinds of attention
Voluntary and involuntary
What kind of attention is interest
Keep within the spectators' world
"My stuff is over their heads"
How to bring your act within the spectators' worlds
The three classes of people
Fit the act to the people
Contact through the "other woman"
Emotion, what makes it tick
Fatigue
Patterns.
CHAPTER XVIITypes of Audiences and Their Preferences
Why you have to know your audiences
Eleven kinds of audiences
The kind of material and angle of attack
Kids, men, women and mixed audiences
Drunk and sober
Two more groups often neglected
What these audiences are interested in
The patterns to follow.
CHAPTER XVIIIHow to Routine
Planning every minute detail
Tricks as materials
How to make a trick "arrangement"
Interpretation is everything
Tricks are skeletons only
Top entertainers insist upon special, exclusive material
Routines are individual
The three-act idea
An example with a pocket trick
A trick is like sheet music
Are musicians more painstaking than magicians?
Routine defined
An example with a stage trick
An example with an illusion
"Hammy" magic.
CHAPTER XIXHow to Routine - Continued
Don't drag in tricks by the ears
Find a reasonable cause
How a logical cause colors the whole routine
Mora wands with sex appeal and a moral
A Good Neighbor presentation of the cut rope, and a situation
Rising cards with Boogie-Woogie
Look out for stock instructions
The spark of life
How to keep from boring house guests
A routine for company.
CHAPTER XXHow to Get Ideas For Acts
The name for a performance
Acts are ideas
An act from a trick
An act from a character in a situation
An act from sex appeal
Acts from confidence games
Waller suggests "perverse magic"
The neophyte magician
Impersonations of well-known people
From characters and character types
From an ultimate impression
From a situation
By taking another act apart
From Folies Bergere to International Magicians
My slip showed
A revue act from a trick
More suggestions.
CHAPTER XXIHow to Put An Act Together
Getting the materials together
Stock apparatus
How to make your props convincing and in keeping with the act idea
Preparing spoken material
Preparing music score
Putting in cues
Cue sheets for curtains and lights
Property lists
"You're on!"
CHAPTER XXIIHow to Make Your Act Salable
The formula for the shortest route to success
Making the product like they want it
How to take an act apart to see what makes it tick
The booker is the guy to please
The longer way
The scarcity of geniuses.
CHAPTER XXIIIA Magic Show in the Modern Manner
A new slant on magic presentation
A revue with magic as the theme
Where it differs from the usual magic show
Ouch!
Cocktails and cash
Tails and tricks
Stubs and sparks
Memory with music
The cut-ups
A bottle of spirits
East is East
It's just things like this
All wet
A bride and a bathing suit
Lunch
Beauty and the bird
My hat, please
Snorted again
It's murder, he says
Stardust
Oh, daddy
Slow and fast
And stuff.
CHAPTER XXIVFinale
An inventory
Salesmanship
Likable qualities
Don't don't
Grooming
Ease and confidence
Prepare thoroughly
Talk
Props
Smile
Bows
Building up to a hand
Emphasis
Be in style.
CHAPTER XXVCheck Charts
- AppealsA list of audience appeals
- IdeaCheck chart on act ideas
- RoutineCheck chart on routines
- PerformanceCheck chart for performances
- After PerformanceThings to think of after the show, packing and review
- Act RevisionsThings to think of at the hooch session
- ApplauseConfirming Audience feedback
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