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SHOWMANSHIP
For
MAGICIANS

TABLE Of CONTENTS

  • INTRODUCTION
    1. —The need for this book
    2. —Much applies to all entertainers
    3. —Why I have dared
    4. —"Well, he's working."
    5. —Collected by the show business
    6. —The unmentionable appeal.
    1. CHAPTER IDo Magicians Need Higher Entertainment Standards?
      1. —The only reason for showmanship
      2. —The fallacy that magic "always entertains."
      3. —Why changing standards have made new presentation methods necessary
      4. —The spectators themselves
      5. —The damage poor presentation does
      6. —Clues from the show business
      7. —See the performance as the spectators do.

    2. CHAPTER IIThings From Another Era
      1. —Who the average magician is
      2. —Tables and the one
      3. —boss shay
      4. —The circus adopts modern taste
      5. —Look at the stuff and hang your head
      6. —Whose fault is it?
      7. —Second childhood
      8. —Magicians as strange characters
      9. —Glib and idle talk
      10. —Dismal palaver
      11. —Stumbling all around
      12. —Secrets are not important
      13. —Flunkies
      14. —What do you prefer for entertainment?

    3. CHAPTER IIIHow to Find Out What the Public Really Wants
      1. —The magic of attendance
      2. —Motion pictures
      3. —Stage musicals
      4. —Dramatic shows
      5. —Vaudeville
      6. —Night clubs
      7. —Burlesque
      8. —Opera
      9. —Concert
      10. —Ballet
      11. —The secret of the appeal of drama
      12. —Romance, rehearsal and punch
      13. —Specially written material
      14. —Unified routine
      15. —What show business reveals
      16. —Who gets the dollar?
      17. —Build to customer preferences.

    4. CHAPTER IVThe Things Big Audiences Really Buy
      1. —Dissection for diagnosis
      2. —Analysis of audience appeals
      3. —Where the average magician misses
      4. —Make them like you in as many ways as they can
      5. —Quantity and variety
      6. —Modernizing the mental act.

    5. CHAPTER VHow Music Adds Interest
      1. —The foundational principles upon which the whole show business is based
      2. —Shaping magic to these standards not difficult
      3. —Music
      4. —Not a "tiny little valse"
      5. —Mood, background, situation and character through music
      6. —Pennies from heaven versus the miser
      7. —Audience sympathy
      8. —Intermezzo to a snootful
      9. —Murder to music
      10. —The Anvil Chorus and the heathen Chinee.

    6. CHAPTER VIRhythm, Youth and Sex Appeal
      1. Tap your foot to top billing
      2. —Stardust and a beautiful blonde
      3. —Stop, look and listen
      4. —Walk-ons
      5. —Who is the greatest magician, and rhythm
      6. —Life begins at forty, but Factor's helps
      7. —Gals as gals
      8. —Stress without vulgarity
      9. —Glamour sells tickets
      10. —Indirect methods are best
      11. —On being unaware and subtle.

    7. CHAPTER VIIPersonality and the Necessity of Selling Yourself
      1. —People are more interested in people
      2. —The big stars and what they have in common
      3. —How individuality makes the star
      4. —Only one result possible
      5. —How a pleasing personality is achieved
      6. —Dale Carnegie's magic book
      7. —Only five ways to reach a spectator
      8. —Two most important
      9. —The sound and fury
      10. —Make yourself different
      11. —Identifications
      12. —They must please the spectators
      13. —Try it yourself
      14. —Material and style
      15. —Push the man, not the tricks
      16. —Picking you own pocket.

    8. CHAPTER VIIIColor, Harmony, Sentiment, Romance
      1. —Color in keeping only in certain cases
      2. —Think of the other stuff
      3. —Artificial lights and color
      4. —The conventional is dangerous
      5. —Many meanings to harmony
      6. —Good taste, and a sense for fitness
      7. —Sentiment pays dividends
      8. —Hats
      9. —Love, and a two timing daddy
      10. —Conjuring courtship
      11. —Nostalgia, not neuralgia.

    9. CHAPTER IXTiming and Pointing
      1. —What timing is
      2. —Examples abound
      3. —Emphasizing to sell the idea
      4. —The gradual ritard
      5. —Piano solo with razor blade accompaniment
      6. —Timing for punch
      7. —Amateurs don't like it
      8. —Volunteer critics
      9. —Pointing for mayhem
      10. —What pointing is
      11. —Lazy pointing to a very fast trick
      12. —The factors to stress
      13. —Good general rules.

    10. CHAPTER XSurprise, Unity, Character and Situation
      1. —An effective expedient
      2. —Logical development best
      3. —Surprise with punch
      4. —Unity, the connecting thread
      5. —What unity is
      6. —Examples
      7. —Characters
      8. —What they are
      9. —How they trap audience interest
      10. —Back to unity again
      11. —More ways of achieving it
      12. —It may be bird, beast or fish
      13. —Maintaining character
      14. —People are interested in people, again
      15. —How character is revealed
      16. —Situation, what it is
      17. —Conflict brings consequences
      18. —Russell Swann and situation
      19. —Situation and a nude young woman.

    11. CHAPTER XICostuming, Grooming, Make-up, Personal Behavior and Smoothness
      1. —Proper costume and careful grooming essential
      2. —Old out-of-date clothes at a party
      3. —Clothes make the character
      4. —When there is doubt, there is no doubt
      5. —Well groomed routine
      6. —What, when and how
      7. —Being at ease
      8. —Let the subconscious do the work
      9. —On standing still
      10. —Be particular about make-up
      11. —How to find out how to dress
      12. —How to avoid having to have the hands cut off
      13. —Facial expression with a floy-floy
      14. —Voice placement, not ventriloquism
      15. —Stage fright
      16. —What it is and how to eliminate it
      17. —Poise a la Old Granddad
      18. —And smoothness.

    12. CHAPTER XIIConfidence Through Rehearsal
      1. —How to gain confidence
      2. —What rehearsal really is
      3. —What it is in the beginning
      4. —Time limits
      5. —On acquiring material
      6. —Putting the act together
      7. —Get good advice
      8. —Magicians are poor judges
      9. —Every little movement
      10. —The walk-through
      11. —What is action?
      12. —Climbing the golden stairs
      13. —What lift and movement are
      14. —The grind of rehearsal
      15. —On correcting mistakes.

    13. CHAPTER XIIIPhysical Action, Group Coordination, Precise Attack, Economy and Brevity
      1. —Why people like physical action
      2. —How it can be incorporated in magic
      3. —How group coordination may be applied to magic
      4. —Coordination with money, hats and water
      5. —Stupendous trickery
      6. —Out with the flunkey
      7. —Again, people are interested in people
      8. —A game of catch
      9. —With rope, too
      10. —What precise attack is
      11. —What economy it
      12. —Getting his money's worth
      13. —What brevity is, and how to achieve it
      14. —Holding attention.

    14. CHAPTER XIVEfficient Pacing, Punch, Instinct Appeals, Combined Appeals, Grace, Effortless Skill, Spectacle and Contrast
      1. —How to pace efficiently
      2. —What punch is
      3. —How to acquire it
      4. —From 36 gals
      5. —Why magic acts lack punch
      6. —Instinct appeals and responses
      7. —Ganging them up
      8. —How to be graceful
      9. —How to make your skill seem effortless
      10. —Sure-fire material
      11. —What spectacle is
      12. —How to create it
      13. —Contrast for emphasis.

    15. CHAPTER XVComedy
      1. —Its importance
      2. —Subordinate tricks to comedy
      3. —Comedy is a serious business
      4. —Where to learn about it
      5. —Various kinds of comedy
      6. —Humor and wit
      7. —Jest and joke
      8. —The laughable, ludicrous, comical, droll, ridiculous
      9. —Satire irony, caricature and burlesque
      10. —Comedy in the difficulties of others
      11. —Twenty-four causes for laughter
      12. —Some suggestions.

    16. CHAPTER XVIGetting and Holding Interest and Attention
      1. —Success is proportionate to interest
      2. —The kinds of attention
      3. —Voluntary and involuntary
      4. —What kind of attention is interest
      5. —Keep within the spectators' world
      6. —"My stuff is over their heads"
      7. —How to bring your act within the spectators' worlds
      8. —The three classes of people
      9. —Fit the act to the people
      10. —Contact through the "other woman"
      11. —Emotion, what makes it tick
      12. —Fatigue
      13. —Patterns.

    17. CHAPTER XVIITypes of Audiences and Their Preferences
      1. —Why you have to know your audiences
      2. —Eleven kinds of audiences
      3. —The kind of material and angle of attack
      4. —Kids, men, women and mixed audiences
      5. —Drunk and sober
      6. —Two more groups often neglected
      7. —What these audiences are interested in
      8. —The patterns to follow.

    18. CHAPTER XVIIIHow to Routine
      1. —Planning every minute detail
      2. —Tricks as materials
      3. —How to make a trick "arrangement"
      4. —Interpretation is everything
      5. —Tricks are skeletons only
      6. —Top entertainers insist upon special, exclusive material
      7. —Routines are individual
      8. —The three-act idea
      9. —An example with a pocket trick
      10. —A trick is like sheet music
      11. —Are musicians more painstaking than magicians?
      12. —Routine defined
      13. —An example with a stage trick
      14. —An example with an illusion
      15. —"Hammy" magic.

    19. CHAPTER XIXHow to Routine - Continued
      1. —Don't drag in tricks by the ears
      2. —Find a reasonable cause
      3. —How a logical cause colors the whole routine
      4. —Mora wands with sex appeal and a moral
      5. —A Good Neighbor presentation of the cut rope, and a situation
      6. —Rising cards with Boogie-Woogie
      7. —Look out for stock instructions
      8. —The spark of life
      9. —How to keep from boring house guests
      10. —A routine for company.

    20. CHAPTER XXHow to Get Ideas For Acts
      1. —The name for a performance
      2. —Acts are ideas
      3. —An act from a trick
      4. —An act from a character in a situation
      5. —An act from sex appeal
      6. —Acts from confidence games
      7. —Waller suggests "perverse magic"
      8. —The neophyte magician
      9. —Impersonations of well-known people
      10. —From characters and character types
      11. —From an ultimate impression
      12. —From a situation
      13. —By taking another act apart
      14. —From Folies Bergere to International Magicians
      15. —My slip showed
      16. —A revue act from a trick
      17. —More suggestions.

    21. CHAPTER XXIHow to Put An Act Together
      1. —Getting the materials together
      2. —Stock apparatus
      3. —How to make your props convincing and in keeping with the act idea
      4. —Preparing spoken material
      5. —Preparing music score
      6. —Putting in cues
      7. —Cue sheets for curtains and lights
      8. —Property lists
      9. —"You're on!"

    22. CHAPTER XXIIHow to Make Your Act Salable
      1. —The formula for the shortest route to success
      2. —Making the product like they want it
      3. —How to take an act apart to see what makes it tick
      4. —The booker is the guy to please
      5. —The longer way
      6. —The scarcity of geniuses.

    23. CHAPTER XXIIIA Magic Show in the Modern Manner
      1. —A new slant on magic presentation
      2. —A revue with magic as the theme
      3. —Where it differs from the usual magic show
      4. —Ouch!
      5. —Cocktails and cash
      6. —Tails and tricks
      7. —Stubs and sparks
      8. —Memory with music
      9. —The cut-ups
      10. —A bottle of spirits
      11. —East is East
      12. —It's just things like this
      13. —All wet
      14. —A bride and a bathing suit
      15. —Lunch
      16. —Beauty and the bird
      17. —My hat, please
      18. —Snorted again
      19. —It's murder, he says
      20. —Stardust
      21. —Oh, daddy
      22. —Slow and fast
      23. —And stuff.

    24. CHAPTER XXIVFinale
      1. —An inventory
      2. —Salesmanship
      3. —Likable qualities
      4. —Don't don't
      5. —Grooming
      6. —Ease and confidence
      7. —Prepare thoroughly
      8. —Talk
      9. —Props
      10. —Smile
      11. —Bows
      12. —Building up to a hand
      13. —Emphasis
      14. —Be in style.

    25. CHAPTER XXVCheck Charts
      1. Appeals—A list of audience appeals
      2. Idea—Check chart on act ideas
      3. Routine—Check chart on routines
      4. Performance—Check chart for performances
      5. After Performance—Things to think of after the show, packing and review
      6. Act Revisions—Things to think of at the hooch session
      7. Applause—Confirming Audience feedback

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