The e-business Liz and I plan to start targets three general markets. Each of these markets is accessible in different ways  and therefore for our business to be successful , we must have three different payment systems.

          First , to reach the customers from ages 10-12, a prepaid account or card system must be implemented so that kids may buy our products. Because a parent is less likely to simply hand their kid a credit card, we will need to provide access to our younger consumers.

          Next , for the 13-18 age bracket , a form of electronic cash products will be offered by our company. Electronic cash products will aid advertising and once again reach out a hand to the younger consumers.

          Finally , we reach the older consumers , ages 18-30 , and therefore we will also accept e-checks. The older generation is more likely to have and use checks ; however ,  e-checks are cheaper so therefore , we believe consumers are likely to take advantage of this form of payment.