A company called Hammersurf started selling surf boards of excellent quality in the early 90's. What started out as a three walled shack selling to local surfers has become a large e-business company with a combination of brick and mortar and internet seller. The company that started out only being available to certain locals is now available to consumers all over the world. Hammersurf is a business to consumer company. Hammersurf puts up information on its website and the consumer comes to the site or location to get the products it has to offer. This is known as a brick and click company. Clearly e-business was a profitable decision. It can be located at www.hammersurf.com/company.html.

  Marin Bikes is a bike selling company which is much like the above , Hammersurf. Marin was founded 18 years ago and is constantly looking for new ways to improve the quality of their bikes. Though the time when Marin went online is uncertain , we can be sure that Marin's market greatly expanded once it became an e-business. Marin Bikes is also a business to consumer company because the people come to the company either online or to the physical location of Marin and purchase the bikes also known as a brick and click. Marin Bikes can be found at www.marinbikes.com/html.

   Another extreme sport website is www.DennisKirk.com/portalpak. This is another example of a brick and click company. This company has existed for several years as a brick and mortar and has now gone online as well. Dennis Kirk is a motor bike equipment store where people come to the store and buy items at the businesses set prices, also known as a business to consumer. Once again , it was in this companies best interest to go online because they gained business visibility and a larger market.

  www.skydivelasvegas.com is another business which provides the service of education. Though the school is not actually accessed on the web , viewers can make reservations and get directions to the school online. Prices are set , making it a business to consumer. Access to this company can be made available on the internet or at the physical location , meaning it is a brick and click.

  www.Climbing.com , will lead us to a website which is actually a magazine. This magazine offers all sorts of information on why , where , when , and how to climb. The subscription is set making a business to consumer. The magazine is only accessed online. 

The Recommendation:

 I  would recommend that the extreme sport company should go online simply because it offers so many more opportunities for the company to excel. Not only will the business' visibility become greater , but its market will expand also. The negatives to going online , such as less business to consumer relationships, are so few that they are outweighed by the positive. Therefore, it would be most beneficial for the company to become a brick and click for all involved.