Before going global in 1999, JB Consumer Enterprises® found its roots in a small independently owned and operated company named CNS Corp. CNS was founded in 1995 through a partnership by Courtney Douglas Jensen and Mathew James Nass. It was exclusively operated solely by the two proprietors and kept on a very local level. In early 1998, before the industry had ever caught commercial popularity, Mathew Nass made the decision to leave the business. His efforts and early work were extremely revolutionary, original, and critical in paving the footsteps that the industry would eventually follow.
Nass alone was responsible for more than half of every original operation of his time. Upon his retirement, CNS in its entirety was left to Courtney Jensen. Instead of seeing the loss of the company's largest operational influence as a staggering blow, Jensen witnessed an opportunity. An opportunity to reinvent the company that had already taken that first step to initiate a revolution in the local society. This opportunity for change would not lie in the driving philosophy behind the energy and operations, but rather in the efforts for expansion.
In 40 short days, Jensen had gone from local company partner, to full commercial industry, and found a new partner with the creative efforts that matched that of Nass. During that time of change and expansion, Jensen had landed JB Enterprises as the new registered company name. And with the help of his new partner, Andrew John Mikkelson, that expansion was made possible. Soon enough, the company's growth was set into action.
Without changing the purity of the driving force and foundation of CNS, JB Enterprises gave birth to the first of its alternate operational branches. JB now not only dealt in active consumer relations, but advertisements, promotional memorabilia, sponsorships, and both public and private consultations. These new creative additions would soon act as the catalyst to the explosion into the digital age. In 1999, Jensen made business with mass society possible with the creation of an Internet based client reference, system of operations, and database for the growing company.
Sadly, not long after attaining global status, Mikkelson did the unexpected, and left the industry. Though short-lived, his stay at JB Enterprises will not be forgotten. Although his innovative and inventive position totaled only about 15% of the gross, his active relations accounted for an astonishing 90% of the entirety of the field. He was arguably the most hard working and talented local consumer relations employee in the history of the company. The likes of which, would never be replaced. His loss was, simply put, a crushing and devastating blow.
Luckily at the time, the company was at a very stable point, and on a steady incline. Commercially, JB continued to grow and prosper unaffected. Only locally would the industry suffer. Jensen used the upsetting loss of the better portion of his active local relations to further fuel the expansion into the new branches of JB, and create several new lower chain branches. With these new branches came the addition of several new agents as well.
Aaron David Lum, Michael Allen Dilger and Scott Mount Brice initially united with JB. Their talents and effort alone were able to vivify the local downslide JB had somehow slipped into. Originally, Lum and Dilger played a vital role in reviving success in the inner-radius, where Brice on the other hand, was a genius with originality and often lent his efforts to initiate incredible gains and cover new ground, leading JB Enterprises once again into very prosperous times. Lum's position in the industry would change in the future, however, proving his irreplaceable value on the creative spectrum as well.
Andrew Barrick and Ben Smith were the next two agents gaining partnership in the growing company. With these new additions, the desire and ethic in the work place was remarkable. The business was set in the path to expand at such a rapid pace, just keeping up became taxing in itself. Not long into these fortunate times, Brice made the decision to follow the call of a film career to Los Angeles where greater personal opportunity awaited his arrival. His genius was not lost in this case, but rather was distanced and limited.
The rest of JB Enterprises was still inventive, lively, and most importantly, in tact, when the addition of the first female agent, Danielle Grace King, came to be. Her abilities and performance in the local relations never fell short of comparison to the originals. It wouldn't be long, however, until we once again saw the loss of talent. But this loss would not be a retirement from the industry. Rather, around the turn into 2002, Ben Smith would leave JB to head up his own company. Initially a small company, with a small following, GMF-Inc would bloom in the second quarter 2002. Not into a strong commercial rival, but into a noble and worthy partnership. GMF stands today as the first independent branch of JB Industries into a field that is growing ever popular.
After several months, Aaron Lum followed Smith to GMF, creating the GMF Outer Limits, a Eugene, Oregon based company that eventually grew to be larger than the original. Between the two, their following eventually topped that of JB's, and they grew to be the leader in the field.
However in the second quarter of 2003, JB Consumer Enterprises initiated its revival. With several new innovative and successful branches set into action and the addition to the JB Overground and JB Underground systems, JB began repaving the dominant path it had traveled before. In October that year, it reclaimed its throne as the king of the industry that it so diligently created.
Jensen could not have fueled this revival alone, however. Acquiring Aaron Lum as a partner once again, this time for assistance on artistic design coordination, all the help that was needed was now available to initiate the growth, expansion, and creation of many of JB's visual based fields. Lum's helping hand came at a pivital moment, pushing Jensen's industry goals into reality. Jensen's reliance on Lum as a partner ended in the company narrowing down strictly to a two man show. Jensen was now running JB with the help of Lum alone.
Though this was more than adequate to continue the rapid expansion, promotions began to suffer. By 2005, the company was larger than ever but still nowhere near being regarded as a household name. Believing this was the next step, Jensen approached Jeremiah Hawkins for a position in promotion and advertising. Being well-known for his success and effective methodology, JB appears to be headed in the right direction.
Through the developmental evolution of the entire industry, JB and rivals alike, have seen their ups and downs. Though successful times have often brought about failure, and failure often fueled success, the industry has grown leaps and bounds since JB (formerly CNS) paved the way as the first of its type, into a field that will seemingly forever flourish.
(note: government intervention over monopolistic business practice created a split between local and national practices in 2003. For two years, Pacific West headed all local business while the Atlantic division encompassed all national policies and products. This was abolished in 2005, however, and is no longer an issue.)
View the old JB Overground Interface
View the old JB Underground Interface
A powch and a streetname. JB emerges.