Introduction to the industry...



Okay. Here's what this is about- The majority of the information you hear, read, are told, etc, is useless. Totally useless. Marketing monopolizes the whole industry and it's pretty much all trash. So, that said, feel free to keep reading if you want specifics, but realize that I'm not going to introduce any actual new points.

Additionally, I'm not going to be talking about nutrition too much. I found it useless to start into nutrition when people are clining to hordes of fallacies. So we're just going to talk about marketing, and why people believe what they do. Essentially it's this: if someone doesn't understand something, it's far easier to obtain their money. Thus, misconceptions work. So I usually don't even talk about the body anymore. I talk about misconceptions.

Give me a couple minutes to set this one up. You'll understand my point at the end. Okay... The president of the United States has been fined 4 times on insider trading more lavishly than Martha Stewart. Picked up a DUI in the process of taking out of row of bushes, and thus Canada wouldn't allow him into their country. He was known for his years of substance abuse and lack of political experience. And he still managed to become president of the United States. How? He marketed his way there. I'm not saying he is or isn't a fantastic president. You have my full blessing to love him. I'm just addressing the range at which marketing is used. And at every level it's deceitful because deceitful marketing is far more effective.

Lets take a gander at presidential marketing. And again, it would be relatively comical if you were to take offense to this politically. I'm just listing facts about the absurdity of marketing strategies governing every aspect of human life. And this is a good one, so read it and maybe giggle. John McCain was supposed to be the republican candidate in 2000. Bush was the quirky underdog for obvious reasons- he wasn't necessarily the straight-shooting traditional republican that McCain was. So there was a time that McCain was supported over Bush by a huge margin. Then there was a time where he wasn't. In between those times there was a massive turnaround in the favor of the quirky underdog. This happened to coincide exactly with an organized phone-solicitation campaign that contacted countless homes in America to say "if you knew John McCain had fathered an illegitamate black child, would that change the way you voted?" Then these people saw McCain on TV with his dark-skinned child and turned their support to Bush. And this is fine, but that's really deceitful marketing considering McCain's child is an adopted Bangladeshi child who would have died otherwise due to her severe medical conditions. So he adopted her to save her life. Then the Bush campaign used it to produce what is possibly the largest voter turn-around in history. Wow. Offensive, misleading, deceitful, etc. These are all terms that could describe the marketing strategy. Most importantly though: effective. If it wasn't, it wouldn't be used.

And if something as big as "everything in the United States of America" is built entirely on the marketing of deceit, what makes you think something as utterly trivial as a diet plan is going to be inherently and totally trustworthy? I promise you it's all garbage. Why? Presidency = marketing. Diet plan? Come on... Realistically nobody cares. It's all about money. And in the world of diet, there's far more room to scam people. That's why you still see infomercials. The only reason. You see where we're going with that?

Take this for example: I was working for a gym when a couple sales reps came in selling extra-oxygenated water. Water with extra oxygen in it "so that the muscles can be supplied with oxygen above and beyond the amount you breathe in." This sounds good, but think it through. Water is H2O. If you add another oxygen, it becomes H2O2. That's hydrogen peroxide. You're not supposed to drink that. So obviously the extra oxygen is not bound to anything. The two most effective ways to add oxygen in this way are to a) shake it, or b) blow on it. I'm fully capable of performing either of these tasks myself without paying $10 per bottle. Besides that, even if the water was full of oxygen, it's not going to your lungs, it's going to your stomach. Your muscle doesn't have access to it from your stomach. It would just give you indigestion. The whole thing was completely absurd. Needless to say, the owner of the gym bought it. Like a thousand dollars worth. Not even for the gym, he bought it for himself. He was so taken by the "muscle metabolism" sales pitch that he gave them a thousand dollars for a few gallons of distilled water.

Marketing can literally make people believe anything. And that's exciting because the health industry is regarded as the single most deceitful market existing in the world. If you want proof of that, here: the biggest industry in the world is obviously oil. Predictably, the second largest industry is automotive. The supplement industry is now number three. The supplement industry is now number three. I wrote that twice on purpose in case you were wondering. I did it on the chance that you weren't paying attention. Be sure that you are. Be sure that you're paying $60 billion dollars per year of your attention. This exceeds the net profits of every pharmaceutical company combined. This is a little bit ridiculous, is it not?

And obviously it doesn't work because we're all huge. Is that not obvious? But apparently we just disregard that little tidbit of information and carry on being mindless consumers of the marketing strategy. And we've also come to the realization that sex is the most effective way to market these supplements. If you want evidence of this beyond the massive proportion of that annual $60 billion coming from herbal libidos, look at the marketing approach of everything below Centrum Silver. Sex sells. Sex sells to the tone of 60 billion dollars. Honestly, that's relatively nauseating. Halliburton's got nothing on the cost of the majority libido. Regardless of the fact that none of it works, motive is defined clear as day- and it's all guided by marketing. All of it.

Okay, so how did the industry become this massive? Legislation took the power away from the FDA so it can't monitor supplements worth shit. This gives the companies freedom over their claims. So basically now there's effectively no regulation to their marketing at all unless the product is so bad that it actually kills at least a dozen people. It took 154 deaths before a federal agency was allowed to intervene with ephedera. Data was released in the 1960's showing that it was a very dangerous substance- people started dying- years continue to pass- people still dying. Once the tally reached 154, the FDA was allowed to step in. Wow. A little late for that. So aside from products that produce continual deaths, there's nothing keeping them in check. At least in the government there are three branches that can help curb agendas to some degree. Of course they can still market relative twists to reality inside of that limitation. I.e. every presidential candidate tells Americans how they're going to change taxes when they don't control taxes. Congress does. But either way, at least in government, they're held in check somewhat. Here? Nothing. It's literally a complete free-for-all of who can trick the obese guy into paying for garbage.

And beyond the fact that it's not monitored, the majority of all people don't really understand how the body works. If I started trying to explain the process of how electrons are used in oxidative phosphorylation, the involvement of phosphofructokinase in regulating glycolysis and the involvement of NADH compared to FADH and things like that, not that many people would understand it. And some people would understand it better than I do- God bless those people. But what I'm trying to say is that where there is opportunity to mislead, it is always taken advantage of. Always. Why? I said it earlier. Money. It's never not money. If there's a chance to achieve money or any degree of power from deceit, I promise it will be taken advantage of.

The only real difference here is whether it comes from politicians or scientists. People seem to understand the corrupt nature of politicians, and that's fantastic, but what do you think scientists do? There's money on the line for them too. But scientists have more power because nobody knows what they're talking about. We regard them as the Sofists of the modern age (providing you know who the Sofists were), and because of this, we put way too much faith into them. When it comes down to it, scientists are the same random people you see on the street, working for money just like you and me. The difference is that their opinion is weighted. It's taken as gospel and understood as conventional wisdom regardless of what it is- and their ability to create huge paychecks is derived from this influence.

People don't seem to realize that the "research" and "discoveries" and all of that of science is entirely based on a political agenda as well. Their research is often excessively biased, and can be manipulated to prove anything, depending solely on where their money is coming from. If you were given 200 million dollars to prove something and it wasn't the case, I'm sure that money could somehow root up some "scientific evidence" or "clinical research" to prove your case. So that's how it works. In a 50 million dollar lawsuit on breast implants, a scientist will find that evidence that without a doubt implants cause connective tissue disease. That specifically happened. That research won a 50 million dollar case. 10,000 women with breast implants developed connective tissue disease. Sounds like good proof, sounded great in court, won countless lawsuits ringing in as much as 50 million dollars each. Here's the problem... That was out of a sample of one million women with breast implants. So that's 1% of them. Here's why that's important... 1% of all women at that age develop connective tissue disease. The breast implants had nothing to do with it. But DNA testing also proved the link. Some more solid evidence. Thanks scientists. Of course that same DNA testing proved that link in men who obviously hadn't ever had breast implants. But for endless amounts of money, they were able to find their "scientific discoveries" and sell that as evidence.

Most people don't have breast implants though. So how about this, I figure that there's more of you out there who like pickles. But a few pickles over the course of a day caps you at your 2400mg maximum sodium intake. Anything over that can lead to heart problems and threaten the longevity of your life. Salt is bad. This is common knowledge. But here's the thing... No legitimate research will tell you salt intake is definitively unhealthy. It's a genome issue more than dietary, and in certain genetic situations, salt intake can be bad. It became "all instances" via one random guy building a bureaucracy by government spending and publication. We read these little pamphlets recommending we "use salt sparingly" and limit its intake in order to help slim the chances of a heart attack. That's fine if you don't want to eat salt, but it's not 100% congruent with the literature.

And here's something I think everyone has done before... What happens when everyone around you is sick? What do you do? Take tons of vitamin C. Works with the immune system, strengthens it, prevent you from getting sick. Okay, awesome. Vitamin C is great, and I love it. But this doesn't work like you think it does. That's not a part of it. We all think it is. But it's not. If vitamin C actually worked with the immune system how we believe it does, it would cure AIDS. This idea was introduced a while back by Dr. Linus Pauling and was blown out of proportion over time as a result of prospective income... Marketing. Pauling explained that vitamin C helps prevent illness, followed by his accepting of 2 Nobel prizes. So this is believed to be a fact now by just about every living organism on our planet. It's not going to hurt you, vitamin C has plenty of benefits both to the sick and the healthy, but this doesn't seem to be one of them. There is no research that has ever even had any indication that this was true. So we build this colossal rock solid fact on a fallacy.

All through human history, our "common knowledge" has always been misunderstood since the foundations of medicine. One of the earliest anatomists, Galen, made the conclusion that a person's blood was made in their liver from the food they ate. It was then sent to the heart, where it was warmed and given "spiritus", which was basically life, then transported to your organs where it was absorbed- and then the cycle repeated. This was considered a medical fact. Now, with your heart's stroke volume and pulse rate, your liver would have to create somewhere in the range of about 72 times your bodyweight in blood every day. So let's say you weigh 150lb. You'd have to eat well over ten thousand pounds of food every single day to support this. How much food can you eat? It sounds absurd now, but it was considered medical fact for over 300 years into human dissection. And if you lived back then, you would have believed it too, because that's what you were told.

The majority of doctors seem to sell you what appears to be effective- and it always sounds reasonable because of the trust them. Everyone does. But we used to bleed people who had a fever. What do you think about that? It sounded totally reasonable back then. The blood running through you is real hot, hence you're hot. So we'll just drain some of it on out, and now you're less hot. The continual deaths didn't seem to phase them. Even George Washington was killed by a routine bleeding for this exact reason, but no matter, carry on. Know why? A couple people got better. Coincidence perhaps? No. Not to them. To them, "they got better because of this huge bleeding I put them through." So that practice continued, just as valuable as ever in the medical field.

And honestly it's hilarious to us now, and it should be, it's ridiculous, but the only reason we know how ridiculous it is, is because we (I hope) are quite a bit more educated than the people falling for those marketing schemes. But guess who else is more educated? The marketers. So what you fall for now is nothing more than the same old crap with a more sophisticated strategy. But hopefully this product won't actually kill you. It might, but chances are it's more along the lines of a placebo. Our understanding of the human body has become pretty detailed, I'll give you that. But the common knowledge reflecting that is flat out miserable. It's seriously nauseating watching what people fall for.

I can't remember the exact number off the top of my head, but it's something like 10,000 different diets have been registered and marketed. And granted, I wouldn't go with the food pyramid either, but this is seriously I think the most preposterous thing I've ever heard. What percent of these diets do you think are worth doing? 0? 1? It's all marketing to try to take your money. And it's relatively offensive to me that they think we would fall for it. And I think it's more offensive that enough people actually do fall for it and account for one of the largest markets earth has ever seen.

So please, for the love of everything holy, be critical. Trust your own skepticism more than the information provided. That's all.

[BACK]